As a user/developer that rides the line between platforms, I've always found Windows users as either Curious or just Apathetic towards Macs. They wonder "why do people bother using Macs, when your systems are slow and your software choices limited?" Or they just plain don't care. They learned to use a PC, and that's good enough for them. Mac users on the other hand generally look sideways at every PC user, untrusting. It's seems to be, join our cause or GTFO. We spend as much time as we are comfortable trying to show off our Mac, but when a "Windows does this better" argument comes up, the shield goes up and the words fly.
I've been a Mac user since my first Mac512. I've been writing code since I was 10 on my Apple][+ (not ][e). Macs served me well though my MacSE30. But I moved over to PCs then, It just didn't make sence to use Mac anymore, didn't want to afford them, and not happy with the speed. I missed out on a lot of bad times, and the Clone War, but I always kept my eyes on my old friend.
Now with all the new stuff Mac has to offer, the great systems, OSX, new software... and the money I made writing code for Windows I've bought a couple Macs for my home, and I enjoy using them. I have a long history with Mac, it was easy for me to see the upside.
iTunes might be the olive branch Apple needed to bridge that gap, but it's still going to be rough. PC users are takers, I know, I'm one of them too. PC users want to do everything for nothing. They want a choice of hardware, and software. Just because Steve Jobs thinks iProduct is great, it isn't going to sway all PC users. "Think Different" - if everone is thinking different then they aren't thinking what you want them too.
Choice. Think Different. Apple needs to get on the ball here, these two things are one and the same, almost. Windows users are used to having 30 different choices for any software application. What they fail to understand is that what they really have to choose from is 5 good apps and 25 crap ones. While Mac users may get the choice of 1 Great app and 1 ok app, no choice, no chance to Think Different, only Think what Apple Thinks.
Now I'll be the first to admit I'm hypocritical, I'm a developer and I don't code for OSX, and yet I use OSX for personal use. Apple doesn't give me a reason to code. I have no personal incentive, and we don't use Mac at work.
I also KNOW that the 1 or 2 apps out there are great apps, and I don't need to choose, I don't feel compelled to write a new program every time I want to do something.
I use my Mac a lot different that I use PCs. Games - the ultimate time waster - are pointless for Macs. Games are what I did on my PC whenever I wasn't being productive. I can't do that on Mac, not enough choices, or not enough hardware to play them. So I either play some PC games or fire up my Console. I spend a lot less time at my Mac than I did with a PC. Games are huge, they push PCs to get faster and faster, and Oh Yeah, I run a Lan Gaming Competition.
Good lord this is long and off topic.
Remember this, when PC users come here, most will be Curious. Be nice, answer questions, don't belittle. I got racked over by a couple users here in another thread about WMA. It was Mac users SCOLDING me for using the tools given to me by windows, and then wondering why Apple didn't want to take that business. When PC users wander in here they will be starry eyed and confused. They will ask the ultimate F.A.Q. over and over. Use it as your chance to make allies, not enemies.