Well, I'm on Apple's side here--I want to OWN my music, not rent it. I just don't get this subscription model. Gorog says, "We just returned from doing focus groups, and it validated what we all intuitively knew--that portable subscription-based music really looms as being the potential killer app for digital music. We already know that the experience of a music subscription is infinitely better than a download store."
Who the hell was in that focus group? I don't know anyone who would rather rent music than purchase it via one-click. He also mentions the major issue with subscription based services--you are tied to the computer. You can't listen on the stereo, in your car, on a portable player while jogging, etc. So now they are going to add that capability to the subscription model so users will get some benefits but guess what? Users still will not OWN their music. You quit the service, bye, bye songs.
These guys think they are going to become like cable TV was in the 1980s. If you told someone in the early 80s that you paid for TV they would first laught at you, then hit you over the head with a TV Guide. Now it is common to pay for TV. Same with cell phones--phone companies followed that razor company idea of given the razor (phone) for free and charge for the blades (usage minutes). Will this translate into music? I don't know. I hope the sheep don't go for it.