iTunes TV Show Rentals?

[nickhutson]

Maybe I'm alone here - but I do think this would be a good idea. I'd rather rent a TV episode - watch it once - and then have it go - as opposed to a movie.

Do you think there's any way Apple would, and could, ever implement this?

 

[sandman42]

I think it would be a great idea. Personally, I would love it -- there's all kinds of TV on the ITMS I would like to watch, but don't want to own. I bet Apple would love to do it, too (why wouldn't they look for a new way to accept money?), but I think the content 'owners' probably don't want it to happen, or there's some other issue in the industry that is keeping it from happening. It might be that Apple doesn't want to do it because it would cut into sales, but they obviously don't worry about that with movies so I kinda doubt it. I hope they get it figured out soon...