Itunes upgrade SD to HD?

[Bokes]

Does Apple allow you to upgrade a SD purchase to HD? (without having to pay full price)

I bought a few films several years ago when all they offered was SD.

I am also curious about upcoming 4k media.
I would be more inclined to buy media from Apple if they allowed for future upgrades.

 

[Alrescha]

Does Apple allow you to upgrade a SD purchase to HD?

I think not. I once (only once) accidentally purchased an SD version of a movie. It was SD-only at the time, that is my only excuse. Now though, there is an HD version available, and it even shows up as HD on my devices - right up until I move the cursor to 'Play'.

I tried deleting the movie in iTunes, and then re-downloading. No joy.

A.

 

[sodapop1]

Does Apple allow you to upgrade a SD purchase to HD? (without having to pay full price)

I bought a few films several years ago when all they offered was SD.

I am also curious about upcoming 4k media.
I would be more inclined to buy media from Apple if they allowed for future upgrades.

Unfortunately the answer is no and another thing Apple should consider doing is allowing you use the rental price towards the purchase of a movie.