it's all personal choice at the end of the day, Most TV shows i watched are American, i'd much rather be watching battlestar galactica or something similar than watching an old episode of little britain etc. Don't get me wrong i enjoy UK television as much as the next person but i can view content from sky already online instead of having to purchase it on iTunes. I want to see movie rentals etc coming to the UK, we were all promised this ages ago but so far no joy and i appreciate that Apple is at the mercy of the studios etc but when i compare the iTunes UK store to the iTunes US store the content is slim pickings, this probably affects most countries outside of the states I'd imagine. 
