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Rogifan

macrumors Penryn
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Nov 14, 2011
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John Gruber has a long piece up in his site taking Apple to task for announcing and advertising what is essentially vaporware at this point. It’s worth the read.


I don’t subscribe to Bloomberg so I can’t read Mark Gurman’s reports. But he posted this on Threads several days ago.


If what he says about Craig Federighi is correct I’d be curious to know who inside the company was arguing something different and why their argument won out. People can have different opinions about vaporware (Meta’s Orion demo didn’t bother me) but in this case Apple wasn’t saying personalized Siri was just a concept, they were running a TV ad promoting it. Who signed off on that?

Tim Cook put out a letter apologizing for Apple Maps. Apple execs did a media roundtable about the Mac apologizing for abandoning pros users. But we’ve seen nothing of the sort with Apple Intelligence. PR put out one statement and the company has quietly removed that ad from YouTube and scrubbed website references to personalize Siri. That’s it. The whole thing is very strange and un-Apple like. What gives?
 
Perhaps Apple will issue their official mea culpa at WWDC in June, or shortly before so.

Honestly I wasn't expecting to use Apple Intelligence much this year, and that's been borne out. At this point I'll probably just turn it off until the new Siri is ready. Siri for me has been good at two things: 1. Setting timers. 2. Sending/responding to messages in the car using CarPlay. Otherwise I just never use, and really never try. I am looking forward to a Siri that works when it's ready, but I think I prefer that they wait until it really is ready rather than try to hit an artificial deadline with a product that still stinks. This was the right call for Apple, to hold off.
 
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