I was thinking this same thing...that they've used images and video showing people holding it in just the fashion they say we now shouldn't. I considered browsing through some "Steve" video to see how many times he holds it the "wrong way" himself.
Calling this out isn't being haters. I really like my iPhones (I've had every generation so far), but I'd also like to get it fixed. The visibility and pressure are good things in this case.
Now, the flip side is what makes my stomach turn. Those blind minions who try to attack anyone calling out the situation. You guys really need to think for yourselves and not blindly trust that Apple always does the right thing. It's pathetic.