I bought tree airtags just after they were released and had no trouble whatsoever until I got a new iPhone XS Max and then found they had all disappeared from the Find My App.
Tried every trick in the book, Googled the world all to no evail, then I came across a very obscure post from a user who found the problem was in how to insert the battery.
It appears that you have to remove and reinsert the battery up to 4 or 5 times with varying audible tones each time (sometimes none) until you get a lengthy chirping noise being the one you want!
Once you get that particular sound it pairs fine with your device.
Hope this helps ........................
Tried every trick in the book, Googled the world all to no evail, then I came across a very obscure post from a user who found the problem was in how to insert the battery.
It appears that you have to remove and reinsert the battery up to 4 or 5 times with varying audible tones each time (sometimes none) until you get a lengthy chirping noise being the one you want!
Once you get that particular sound it pairs fine with your device.
Hope this helps ........................