Latest Apple Ad Highlights 'Clean Up' Feature in Photos

[MacRumors]

Apple today shared a new iPhone 16 ad that highlights the Clean Up feature that's available in the Photos app. In the spot, a man snaps a photo of a woman with her cat, and then removes the cat from the image using Clean Up.

Both the cat and the woman are upset with the change, so he undoes it, demonstrating the reversible nature of the feature.

Clean Up is an Apple Intelligence tool that is able to remove unwanted and distracting objects from a photo. It is accessible through the editing interface in the Photos app. You can swipe over whatever you want removed in an image, and the Clean Up tool will do its best to replace it by cloning the background and other elements of the photo.

Apple Intelligence is available on the iPhone 15 Pro models, the iPhone 16 models, and it will be available on the upcoming iPhone 17 models.

Article Link: Latest Apple Ad Highlights 'Clean Up' Feature in Photos

 

[macpro2000]

Dumb commercial. They even say two different names for the cat.

 

[MacUserFella]

I love cats

 

[techyOS]

Dumb commercial. They even say two different names for the cat.

they don't though? they both say "garrett".

 

[Anijake]

Garrett is still going to kill him in his sleep

 

[carswell]

Calling that cleaning up a photo is a stretch.

 

[jwt873]

That photo cleanup is amazing.. I took a shot the other day and there was a car that was distracting in the background. I opened cleanup and the AI figured out the car was the culprit. It had the car pre selected. I didn't even have to draw a circle around it...

 

[Joe Bogger]

I love the commercial. Great acting of the cat - if it's real, though.

 

[LutzRFrank]

an alternate ending would have been to restore the cat and delete her ... but I assume the process would not have been as good as the cat removal ...

 

[ballhog]

Garrett is going to delete him

 

[letsGoOn2]

This is the best add I've seen from Apple in a long time.

 

[Oblivious.Robot]

Another of those ads that will be deleted soon by Apple.

Edit - It seems I ruffled some feathers, I sincerely hope that their day was ruined too. Love ❤️

 

[Jumpthesnark]

Love it. The dreary soundtrack adds to the comedy.

 

[vegetassj4]

Garrett later that evening:

 

[Hank001]

Crap cleanup: there's a shadow on that armrest, but once the cat is removed there's a bright spot where the cat was sitting. Totally unnatural.

 

[RLRabb]

As a cat lover, I loved this.

 

[daniesy]

Remember when they had good looking actors in ads? Yeah, I miss those times. Cat ladies and beta males are the apple user base it seems.

The Clean up feature should be called "Mess up", because this is what it does to photos...it messes them up.
I think they used a Samsung phone in the add, because on those phones this actually works.

 

[Zmmyt]

Love it!

 

[JohannesO]

I had to literally love out loud. 😂
Perfect timing. Awesome cut.

 

[masterleep]

I tried this feature to remove a camera from around my wife's neck and it turned her into a mutant. Sorry Apple, your so-called intelligence features are still a complete embarrassment.

 

[CapitalIdea]

an alternate ending would have been to restore the cat and delete her ... but I assume the process would not have been as good as the cat removal ...

I thought she was going to respond by taking a photo of him and then using cleanup to change it to an empty chair.

 

[CapitalIdea]

Crap cleanup: there's a shadow on that armrest, but once the cat is removed there's a bright spot where the cat was sitting. Totally unnatural.

Well, if the free solution isn’t up to par for you, go subscribe to Adobe CC.

 

[Paddle1]

This almost feels like an anti-advertisement. About time we got an accurate depiction of Apple Intelligence on iPhone 16.

 

[RealMonster]

I've tried using it a few times. It's done a bad job every single time. The edits are obvious and/or terrible. It has trouble removing all but the simplest objects, but the replacement is usually a bad smear, rather than anything that looks like a context aware fill.

And, like, yeah it's free and built-in, but you can't advertise it as a feature that works when it really doesn't.

 

[DocMultimedia]

I'm personally impressed with how much is now built in to the photo editing on the iPhone. I used to use a number of third party apps, but that has been decreasing every year. The styles and portrait features are great, and the healing in certain situations.