Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities

[MacRumors]

Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.

In the ad, a gamer deeply immersed in his iPhone game shoots into the air, breaks through the ceiling of his apartment, and ends up in the subway all while still playing.

The description for the video highlights the 2x faster Neural Engine and 20 percent faster CPU in the A17 Pro chip. Apple has been focusing on the gaming performance of the new iPhone models in its advertising, as the A17 Pro offers hardware-based ray tracing for the first time.

The next level of mobile gaming is here. Up to 20 percent faster GPU for the best graphics performance in an iPhone ever. Up to 2x faster Neural Engine. And industry-leading speed and efficiency. The A17 Pro chip on iPhone 15 Pro is a game changer. Literally.

With this functionality, the new iPhone 15 Pro models can play console-quality games, and titles like Resident Evil 4 and Death Stranding are coming to iOS as a result.

Note: This article initially detailed an Apple ad on the filmmaking capabilities of the iPhone 15 Pro models, but Apple removed that ad and replaced it with the A17 Pro ad.

Article Link: Latest iPhone 15 Pro Ad Focuses on A17 Pro Chip Capabilities

 

[now i see it]

I’m planning on filming a feature film with an iPhone

 

[Skyscraperfan]

There is nothing "professional" about using an iPhone for film making.

That reminds me of the legendary iPhone ad by Conan:

I think the iPhone really is more useful as a bottle opener than as a "professional" camera.

 

[MacFan782040]

Yet Apple has left Final Cut Pro in the dust... makes a ton of sense.

 

[nt5672]

Nothing about Apple is professional, except the advertisements and propaganda.

 

[macduke]

The YouTube video is set to private.

Edit: MacRumors just updated the article about the replacement video, but hasn't this been around for a while? I've seen it during a lot of NFL games.

Seems like someone at Apple uploaded the wrong video today! Too bad they didn't accidentally upload the M3 MacBook Pro video...

 

[davidventer]

Anyone know what game that is?

 

[eicca]

All that processing power sure plays Candy Crush real nice.

 

[Minecatt48]

I'm going to stick with my PC/Mac (I have both). I think the camera can be used for filming short films and such mainly with the apple log, but not feature films get a real camera for that.

 

[Mr.mac9000]

Hmmmm curious about the scene in the subway (and in general). Why no AirPods(pro) or max whilst playing games?

 

[frost_horizon]

Professional nonsense.

 

[jchurchill]

Reminds me of the "banned" xbox ad.

 

[topmounter]

Now you too can fly too close to the sun?

 

[maszaikasza]

Am I the only one thinking that modern mobile gaming sucks? It's not a hardware issue, it's quality of games; entire experience is so bad, starting from first time opening the app, logging to weird gaming accounts, micropayments, graphics overloaded with special but meaningless video effects. Doubt that porting two or three console games to iPhone will change the situation.

 

[alchemistmuffin]

Apple today shared a new ad promoting the iPhone 15 Pro and iPhone 15 Pro Max, highlighting the A17 Pro chip and the gaming capabilities of the new devices.

Uhhhhhhhhh

This ad is NOT NEW.

It’s been airing for at least two weeks now.

Apple just unhidden the commercial on YouTube since someone forgot to do that two weeks ago……..

🤦‍♀️

 

[coffeemilktea]

Anyone know what game that is?

Looks like Genshin Impact.

 

[ralpa]

I don’t understand this ad.

 

[sideshowuniqueuser]

There is nothing "professional" about using an iPhone for film making.

That reminds me of the legendary iPhone ad by Conan:

I think the iPhone really is more useful as a bottle opener than as a "professional" camera.

"...a prophylactic...", yep, Apple will f... you with the price tag

 

[coolfactor]

While the production quality is "wow", I fail to see the point. As if staring at phones isn't already a problem. Now Apple says destroying properly while doing it is okay? What's the message here?

 

[coolfactor]

I don’t understand this ad.

Yah, makes very little sense on the surface, but if you think about games, often you're smashing through walls, like in Super Mario games. Fancy production, but lacking Apple's normal head-turning charisma.

 

[coolfactor]

Reminds me of the "banned" xbox ad.

That's a great ad! Way to go, Microsoft!

 

[svish]

Interesting ad. A series chip on all recent iPhones are powerful!

 

[MVMNT]

Equally reminds me of this one I worked with. The sentiment is slightly different, being lighter than air, but looks like they all enjoy a certain time of day to go into the sky 😅