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I've seen this video on a number of sites, and am convinced they're using DI water.

"Using technology only found in a natural world on the surface of the sun"

What does that even mean...?
 
What's the cost for the process? And if Apple had to service the iPhone for any reason, wouldn't the Liquipel coating chip off once Apple opens the back plate?

Here is the pricing structure.
I've watched a video where somebody pours water on a moisture tag and it just slides off. So, the internals are coated during the application process
 

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I believe there is also a disclaimer if they FUBAR your phone during the process they aren't responsible for damage.
 
To be clear this process doesn't seem to waterproof your phone in the truest sense of the word (i.e. the way the LifeProof case does.) The coating is meant to protect your phone from accidental exposure to water. Meaning you drop your phone in a toilet, get caught in a rain storm etc. It is not mean to allow you to take your phone swimming etc.
 
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