I am completely on board with the thread starter here.
Although I agree that the case of MBPs are designed to dissipate heat, I can vouch for the using cooler pads to IMPROVE the cooling. Please mind I wrote IMPROVE, I am not claiming it FIXES cooling problems. And yes, it does IMPROVE heat dissipation enough for it to make a difference.
I have been using the Targus Chill Mat for years now, here's the link:
http://www.targus.com/us/productdetail.aspx?sku=AWE41US
And it does help for keeping the mbp coolER (mind i worte cooler, not cool). The reason is that since the aluminium bottom does dissipate heat, having constant cool airflow passing under the MBP helps it dissipate the heat, as opposed to having it in contact with wood or glass which would only contribute to making the aluminium bottom even hotter. Using this mat i can even do final cut pro stuff putting the computer on my lap.
I use a combination of this mat PLUS smc fan control, you have to set the fan control kick up at 5000 rpm WAAY EARLIER than the default, around 50 degrees C, leaving 6000 rpm for around 80 C or so. The rationale is to pump the fans sooner so to not let the computer reach such high levels. It is easier to do this than to have it kick the fans only when it goes over 80 C, it is harder to cool down the machine after it is already too hot, specially because OSX will throttle down cpu speed once it reaches it. You ll see that is f you do so, the machine will alternate between 5000-6000 at around 80 C, going back and forth.
It also helps if the room where u use it is air conditioned or if its winter.
When using the chill mat, iStat shows it helps. Mind you, I only turn it on ( as well as SMC fan control) when i know I will be doing intensive tasks, such as HD 1080 video on final cut pro. Having the fans run at 5000 rpm constantly will reduce their life cycle, so use with caution ( In my case I have AppleCare so I am less worried about it).
You'll also see many posts in this forum advising you to reapply thermal paste in order for the cpu to be cooler. If you do as I suggest and still get high temperatures, then maybe you should consider DIYing the thermal past thingy. Personally I haven't done so cause I dont wann screw my AppleCare warranty and also cuz by using the abovementioned menthod I dont get over 80 C too oftenm and If i do I have nerver seen it go over 95 C ( i got this only once). I read somewhere that the machine will turn off if it surpasses 105 C ( or wa sit 110 C? I dont remember), so 80 C or so is safe.
About the mat in itself, I'm happy with it as it is specially designed for macs, as opposed to most other mats that are designed for pc laptops that have air intake/exhaust on the bottom or on the sides or wherever. The only donwside of the mat is that the plug where the usb power cord connects is a little flimsy, so i had to open it and DIY re-solder it in order for it to keep the power plug working. Maybe my mat was just lemon tho, i dunno.
Hope it helps!!!