I've read quite a few articles like this lately, and they're just plain ignorant.
Being a journalist/editor, I find them offensive from a reporting standpoint (not so much this article; more along the lines of cNet's piece yesterday). Simple opinion is NOT reporting and, in most cases, not even relevant. What are they even trying to say?
Secondly, blanketing a large percentage of people based on the actions of a few is as equally upsetting as opinion-laden articles. I use Macs, but I don't go around saying how uncreative, boring or unintelligent Windows users are. Sure some are, but it's neither the result of their hardware or choice of OS. They're just boring; some Mac people are too.
Sure Apple is partially selling an overpriced cool factor that many people just can't sink their teeth into, but that's preceisely why the Mac community is so fanatical. Not only is our computing unique and eye-catching, it also pales in consumer appeal, which people who buy Macs readily enjoy. Every single Mac user who preaches "switch," also likes being part of the select. We choose who we pursue, and switchers choose to pursue us. It's the Pinkerton effect - the less people who like it, the cooler and more "secretive" it becomes.
But that's neither here nor there. Bottom line: Macs are computers, and Apple is a company, not a personality type. If you don't like it, don't buy into it. There's not much of a reason tp publically bash it, especially from unfounded, opinionated hacks.
Besides, if Apple can stir up this much animosity by releasing a beta browser and presentation software, imagine what'll happen when OS X goes X86.
