Now that the dust is settling on the Intel transition, it's becoming clear that the biggest challenge will not be for developers to move their apps, but for Apple to maintain their market share over the next two years.
Apple are watching sales statistics carefully - that's one of the reasons why they have invested in a retail operation.
I am sure they will soon notice decreasing sales, if they're not seeing it yet, as Apple customers are putting off buying new hardware whose obsolescence is already announced.
There are no new product announcements that could generate extra sales. iPods are running out of steam. Possibly we'll see a minor iBook speed bump but that's probably all in the short term. No doubt they'll try to reverse the tide with some commercial actions - offering software deals and so, but I expect that will not have real impact.
The current quarter is still reasonably safe as the announcement was made towards the end of the quarter and Tiger is doing well. But they can't afford crashing sales in the next quarter or their share price will tank.
My guess is we'll see major price cuts all over the Mac range within the next month or so. The only way to get sales volume in the present circumstances is for customers to feel that they can depreciate new equipment over 18 months rather than three years or so.
Apple are watching sales statistics carefully - that's one of the reasons why they have invested in a retail operation.
I am sure they will soon notice decreasing sales, if they're not seeing it yet, as Apple customers are putting off buying new hardware whose obsolescence is already announced.
There are no new product announcements that could generate extra sales. iPods are running out of steam. Possibly we'll see a minor iBook speed bump but that's probably all in the short term. No doubt they'll try to reverse the tide with some commercial actions - offering software deals and so, but I expect that will not have real impact.
The current quarter is still reasonably safe as the announcement was made towards the end of the quarter and Tiger is doing well. But they can't afford crashing sales in the next quarter or their share price will tank.
My guess is we'll see major price cuts all over the Mac range within the next month or so. The only way to get sales volume in the present circumstances is for customers to feel that they can depreciate new equipment over 18 months rather than three years or so.