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Early Black Friday deals are in full swing, and today Amazon has introduced one of the best Apple discounts so far this month. You can get the 13-inch M4 MacBook Air (256GB) for $749.99, down from $999.00, a new all-time low price on the computer that beats the previous low by about $50.

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If you're looking for the larger model, you can get the 15-inch 256GB computer for $949.99, down from $1,199.00. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week.




You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025.



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Article Link: MacBook Air Black Friday Deals Arrive With New Low Prices Starting at $749.99
 
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I wish Apple would sell at this price and I'd do a trade-in to help cover the cost. I may just wait for their BF ad to see what sort of incentive they offer -- it would be a gift card, but I could easily put that to good use.
 
The problem with the $749.99 price is that it's 16GB RAM/256GB SDD only. If you plan to keep the machine around for a few years or 5, the more reasonably equipped model with the 24GB RAM/512GB SSD model costs a whopping $400 extra (more than 50% of the price) for 8GB RAM and 256GB SSD. The upcharge is wild.
 
At this price, why would anyone want the A-series iPhone SoC in a cheap MacBook? I mean this is the real deal with enough memory and all.

It'll be much cheaper than this when it's on sale, and why spend the extra money for something you have no use for anyway, regardless of features?
 
The problem with the $749.99 price is that it's 16GB RAM/256GB SDD only. If you plan to keep the machine around for a few years or 5, the more reasonably equipped model with the 24GB RAM/512GB SSD model costs a whopping $400 extra (more than 50% of the price) for 8GB RAM and 256GB SSD. The upcharge is wild.
512GB? Yes. But 24GB RAM? Nah... For an MBA the standard 16GB suffices.
 
It'll be much cheaper than this when it's on sale, and why spend the extra money for something you have no use for anyway, regardless of features?
Here’s the thing why can’t we walk into Apple and get this price? Apple is using retailers to discount the Macs. The retailers aren’t losing money on them. To me it makes more sense to just set a price that’s everywhere and sell it for that price. Say $800 for MBA and $600 for MB. Rather than these massive discounts at retailers but customers get robbed buying from Apple directly. God forbid they want to add a nanotexture display to their Mac or more storage.
 
At this price, why would anyone want the A-series iPhone SoC in a cheap MacBook? I mean this is the real deal with enough memory and all.

Why would you assume MacBook Air would still go on sale after low-cost MacBook launches?

Pretty sure the goal for Apple is to not have MBA on sale to raise margins.
 
Here’s the thing why can’t we walk into Apple and get this price? Apple is using retailers to discount the Macs. The retailers aren’t losing money on them. To me it makes more sense to just set a price that’s everywhere and sell it for that price. Say $800 for MBA and $600 for MB. Rather than these massive discounts at retailers but customers get robbed buying from Apple directly. God forbid they want to add a nanotexture display to their Mac or more storage.

Apple has always (well, at least for the last 20 years) used 3rd party retailers to do sales for them. It's my belief that they think sales on Apple.com or in the store are beneath them.
 
I just ordered one and the extra holiday return time sounds pretty good - end of Jan 2026. I have a Mac Mini M4 base model but I might just sell it and keep this. It would be nice to have the portability.
 
I'd almost buy one if it weren't for that pitiful hard drive...like remember before SSDs when 1tb HDs were standard? that's how it should be now that the prices have come down on SSDs.... 256 is fine on a phone or a Vision Pro or an iPad but it's trash on a Mac. My Mac mini m4 is filled up and I store all my actual files on an external... it's just apps and app data eating the whole 256
 
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So tempting. But wondering if it'll drop even lower in the spring when the M5 comes out.
 
Can the MR crew work their magic and get Best Buy to price match this? Extra credit if it is and you buy it in Delaware (-:
 
At this price, why would anyone want the A-series iPhone SoC in a cheap MacBook? I mean this is the real deal with enough memory and all.
I would still grab one if the rumors about smaller size were true like an old 11 or 12 inchers.

But with the recent update that it will be an old 13.6 inches from M1 air like style, then definitely it loses point.
 
I wish Apple would sell at this price and I'd do a trade-in to help cover the cost. I may just wait for their BF ad to see what sort of incentive they offer -- it would be a gift card, but I could easily put that to good use.
You could see if Best Buy will price match, as they offer to buy gear too. I think they'll evaluate your gear and make the offer in-store.

I would still grab one if the rumors about smaller size were true like an old 11 or 12 inchers.

But with the recent update that it will be an old 13.6 inches from M1 air like style, then definitely it loses point.
11 or 12 would definitely mean being able to carry it anywhere you'd take a thick tablet, for sure.

At 14 inches I'd have to give more consideration to relative hardware advantages over all the cheap x64 laptops, so it would definitely need a better screen and enough GPU and battery to use it effectively. But it'd be much easier for me, as someone not committed to MacOS, to buy something smaller, where there's less competition.

Of course, when it comes out I'm immediately going to wonder when they will offer a mini-Mini based on the same chip for like $300 :D
 
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Why does Apple do this BS to us!? They sell us “PRO” laptops with “non-pro” chips.

You suck apple!
 
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