One reason for not releasing it, is a tried & true thing known as double dipping. Why release it now, when it could impact sales of regular smart folio sales? Release new product with standard expected case that many buy with the product, then a few months release a very desired product. Two possible sales instead of one. It's why I believe some case makers will release a case in any color but black initially, because they know black is more in demand. Release one color for the impatient, release black later for everyone else.
I don’t think that’s happening here, given how prominently the keyboard is featured on iPad Pro marketing. I bought it to replace my ageing MacBook Pro - my next computer isn’t a computer.
I'd respectfully disagree based on the history of companies with some products & my own jadedness. I am specifically looking at you Otterbox with your Symmetry cases for the 2018 iPad Pros 12.9 that only came in grey initially, only to come out a month or two later in the much demanded black that is pretty much now the standard.
They could have, but with a less than inspiring new iPad, where's the hype?
For a third-party manufacturer like Otterbox, sure, but it seems like a bit of a small-time move for a company like Apple. And this isn’t just a case, it’s the first thing you see when you look at the 2020 iPads on the Apple site. A new direction for iPad as a viable do-everything computer.
It can seem like a small time move to you. The question to ask though is how many smart folios do you think Apple moves with an initial iPad purchases though? I'd guess it's a fair amount. Why cannibalize ANY of those sales? Apple is a business after all, they aren't about to leave money on the table, when they could bring those same customers back to the table with a more advanced case.
Give Apple your money for a smart folio keyboard like they suggest on their website.
Any case for the iPP will stand up horizontally.
Give Apple your money for a smart folio keyboard like they suggest on their website.
Or do what many of us have already done. 1. Scour Amazon for a cheaper alternative or hit up Logitech. Or 2. Use any old case, link any old bluetooth keyboard you already have ( if you have one that is lying around ), and have a party. There's quite a few posts of people using Logitech small BT keyboards, third party alternative cases, and more. It's a holdover until the keyboard comes out. Or the alternative is wait to buy your iPP along with the new keyboard.
I myself just before the new keyboard was announced got one of these, to live the mechanical keyboard life inexpensively with my iPP.
It will tide me over until the time comes to decide if I want to spend 7X it's price for the new keyboard.
Note: I do have a Magic Trackpad, I just hadn't hooked it up, because this was before the new IOS release.
Mind you, this is coming from someone who's had an iPP since the first, so I'm used to not having this supposedly magic keyboard. So waiting a little longer to get one isn't a big deal, I've adapted.
We just make do. Apple does what it wants to do, for it's own reasons, we just decide if we want the products they offer when it's made available.
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I found a few pics of my earlier options with keyboards.
The search for the perfect iPP keyboard may never end for some of us, not even with this supposed magic one. 🤪
Still under accessories for my IPP 2018. I have to click on keyboards, but that’s the way it has been since announced. Still says available in May. Honestly the only material item I’m excited about these days!