Marvel Launches Iron Man Mark VII Interactive Comic Book

[MacRumors]

Ahead of the debut of The Avengers next month, Marvel has linked up with Loud Crow Interactive -- makers of the well-received A Charlie Brown Christmas iPad app -- to make a new interactive comic book app. The app follows Tony Stark's design logs from the Mark I Iron Man suit through the new Mark VII suit that he will use in the new movie.

Marvel's The Avengers: Iron Man - Mark VII includes 15 pages of new storyline, dozens of interactive elements, a "read to me" mode for kids, and -- maybe most importantly -- full optimization for the new iPad's retina display.

Set in the Marvel Cinematic Universe, "Marvel's The Avengers: Iron Man - Mark VII" is an epic interactive comic book experience through the design logs of super hero Tony Stark as he journeys from his Mark I armor, used to escape from captivity in the Ten Rings insurgents' cave, to the high-powered Mark VI armor, used to vanquish Ivan Vanko and his army of Hammer Drones.

A war has started and we are hopelessly outgunned. It is time for billionaire philanthropist Tony Stark to upgrade his Iron Man armor for the upcoming battle when "Marvel's The Avengers" assemble for the blockbuster movie event of summer 2012.

Marvel's The Avengers: Iron Man - Mark VII is a free download on the App Store. [Direct Link]

Article Link: Marvel Launches Iron Man Mark VII Interactive Comic Book

 

[fruitycups]

Me too. Looks nice and its free!!

 

[mlmwalt]

This looks pretty cool, especially for free. I love Iron Man....

 

[Keebler]

it's a neat concept. tapping on the iron man outfit in the first scene to see the bullets bouncing off him is different. I almost feel like a little kid.

 

[illitrate23]

nearly 80mb
means i'll have to wait until i get home to get it. that's the price of retina display graphics i guess

 

[Frosticus]

Not a good way for a guy in his late 20's to discreetly read comics on the train to work....

"Pew! Pew! Booom! Zzzap!!"

...d'oh!!

 

[DNAppleGold]

Honestly, I love comic books (at almost 50) and think this format is probably the way of the future. But this is pretty dismal effort by Marvel. Almost no substance or story line. The features are cool for about a minute before they become a distraction. For new Ipad owners, the display looks gorgeous, almost 3-d. But that can't make up for lack of content and poorly integrated features. I know it's free, but if the aim is to get you excited for the Avengers movie, this doesn't do the trick.

The Charlie Brown Xmas is wayyyy better, btw.

 

[charlituna]

Honestly, I love comic books (at almost 50) and think this format is probably the way of the future. But this is pretty dismal effort by Marvel.

I felt the same way about their ibooks comic effort. It was basically a PDF file with so so images and unreadable text. Thankfully it was free. The Comixology model where it zooms into panels etc is way better

 

[Digitalclips]

It seems a shame they haven't stepped up to the 21 st Century technology. Instead of simply using the same 2D presentation, why not use the power the iPad offers to make these comics truly emersive. For example, if you had to move the character through the story. Instead of the next page you see the next dialog after you move the character with a swipe of your fingers. More like a movie or an interactive game. IDK the best format, perhaps something new we havent seen but something more than turning pages like a 1950s paper comic. I can see this working as is for boomers for nostalgia but not today's kids who could be the target market. They expect a degree of control. The potential for alternative story lines depending on what the reader does for example ... Come on Marvel, you can do it

 

[phyzics101]

Free is always good

 

[Benson11]

I am very glad to hear this news. Just fan of Iron man. whatever it is about only game or movie and now it's as a comic book. I am excited indeed. And more than these it's free. Wow!

 

[RebelScum]

It's a 20-pg ad for Colanotte

I wouldn't expect greatness

But the marketer in me finds this brilliant.

http://colantotte.com/

 

[GoodDogMiami]

Hey RebelScum--what's up with your signature?

I have to ask... Hey RebelScum: I keep seeing your signature: "If at first you don't succeed, do what Apple did. -Samsung CEO." But when I Google this, your reference is the ONLY result I get. Which "Samsung CEO" actually said this? (According to Wikipedia, there have been 8 Chief Executive Officers of the Samsung corporation--in the way that we understand them in Western Culture--since the corporation was formed in 1938.) What was the context in which this quip was spoken by said CEO, and to what audience? Did you just make it up? I can find no evidence whatsoever that your statement has any basis in fact.