My wife showed me something funny. They had the Apple Watch on the Today Show. The woman who was going to unveil it had it inside a box. She hyped the whole thing up, saying "Here's what you've all been waiting for, the Apple watch!" When she opened the box, to pull out the watch, it was empty. The poor woman had a mini stroke on live TV, then Matt Lauer pulled out the watch from his pocket and said something like "Looking for this?". It was great. I looked for it on YouTube, but couldn't find it.