An interesting article * reference from a thread closed down, so I'll shift it over here. This has to do with Apple's professional video software Final Cut Pro. So perhaps more relevant in the Mac Pro forum, only it was raised here, and moreover the Mac Pro is on life support.
This is an excerpt from that article:
"I can honestly tell you that at the very first event here an audience member asked the very first panel of speakers, "How do you handle the FCP bashing you get from others?" We all laughed, some cringed, some were dismissive, but an Apple representative from the Pro Video Apps team stood up in the back of the room and spoke; 'I will tell you, and you are allowed to tell others you got this 'officially from Apple', from the horses mouth, that we at Apple are absolutely dedicated to the professional users very much, that we work tirelessly to bring them professional tools, [italics mine] and that we actually do read and take very seriously ever from of feedback we get. Be that forum posts, emails, phone calls, or the feedback pages. No one cares about you more than we do.' " *
While I've heard good things about Final Cut Pro, what this Apple representative seems to be overlooking is that Apple no longer sells professional grade hardware to match such software. Only a masochist would attempt feature-length work on a 2016 MBP, even a top-of-the-line iMac would not be suitable, and that best suited in a Mac Pro is three years out of date.
Although to be fair, all things are relative, with the author of this article seemingly satisfied with a 2013 Mac Pro, speaking of its "blinding performance."
Wonder what he or Apple will have to say when—with demise of the Mac Pro, the MBP emojied—Apple's most powerful offering is an iOSized iMac?
* http://finalcutprox.guru/blogs-main/editorial-blog/files/putting_demons_to_rest.html
This is an excerpt from that article:
"I can honestly tell you that at the very first event here an audience member asked the very first panel of speakers, "How do you handle the FCP bashing you get from others?" We all laughed, some cringed, some were dismissive, but an Apple representative from the Pro Video Apps team stood up in the back of the room and spoke; 'I will tell you, and you are allowed to tell others you got this 'officially from Apple', from the horses mouth, that we at Apple are absolutely dedicated to the professional users very much, that we work tirelessly to bring them professional tools, [italics mine] and that we actually do read and take very seriously ever from of feedback we get. Be that forum posts, emails, phone calls, or the feedback pages. No one cares about you more than we do.' " *
While I've heard good things about Final Cut Pro, what this Apple representative seems to be overlooking is that Apple no longer sells professional grade hardware to match such software. Only a masochist would attempt feature-length work on a 2016 MBP, even a top-of-the-line iMac would not be suitable, and that best suited in a Mac Pro is three years out of date.
Although to be fair, all things are relative, with the author of this article seemingly satisfied with a 2013 Mac Pro, speaking of its "blinding performance."
Wonder what he or Apple will have to say when—with demise of the Mac Pro, the MBP emojied—Apple's most powerful offering is an iOSized iMac?
* http://finalcutprox.guru/blogs-main/editorial-blog/files/putting_demons_to_rest.html