Memory Prices

[djtech42]

I thought for sure with the 5S, Apple would make the 32 GB $200, 64 GB $300, and introduce 128 GB for $400.

They are completely capable of doing it, but they are so stubborn with the memory prices! Costs of flash memory are only going down, not staying still. We have had too many generations with the prices being the same.The same goes for the iPad.

 

[Spink10]

Especially considering how many units they purchase thus driving the price down.

 

[cdmoore74]

Well what's worst; offering the iPhone 5c or sticking with 16gig entry level flagship? Both are mistakes but the 5c is the biggest one so far. People are willing to buy a 32gig 5s for $300.
Next year when Apple releases a bigger higher res display you got to figure that apps are going to grow in size. I expect 32gig to be the starting point for iPhone 6. We can safely assume that every Android flagship will have 32gig in 2014 at the the $200 mark.

 

[Spink10]

Well what's worst; offering the iPhone 5c or sticking with 16gig entry level flagship? Both are mistakes but the 5c is the biggest one so far. People are willing to buy a 32gig 5s for $300.
Next year when Apple releases a bigger higher res display you got to figure that apps are going to grow in size. I expect 32gig to be the starting point for iPhone 6. We can safely assume that every Android flagship will have 32gig in 2014 at the the $200 mark.

Yeah with larger res - Apple will final up the memory

 

[mcdj]

The cost of memory may go down, but the cost of many other ingredients that go into an iPhone goes up. R&D, labor, shipping, real estate, import duties, etc. Not to mention completely new hardware features like Touch ID.

And one of the the biggest reason prices don't go down is that as millions more iPhones are made and sold, Apple does more and more returns/exchanges/repairs/favors at the Genius Bar.

Every return for a dust speck, every exchange from black to white to gold, every warranty replacement, costs them money. They fold those costs into the price of the next phone, regardless of the price drops in components.

Given the wait at the Genius Bar these days, it's a wonder the phones haven't risen in price at all.