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I put a background for my family group chat. Waiting to hear if they like it or not. But I don't see it being a feature I use much. Even Apple could only suggest a handful of photos out of my many hundreds, so they don't seem to be confident in it either. I like consistent minimalism, so I don't need a blue chat and a red chat etc. if I don't do a photo.
 
I am because I've been known to send a message to the wrong person because I didn't pay attention who I already had up (I'm usually only messaging 2 people 90% of the time). With a background, it's very obvious and in my face who I'm messaging. Works for me at least.
 
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