tl;dr, they don't
need to listen to you, advertisers have many other ways of invading your privacy to sell you stuff.
A lot of it is predictive analysis based on past behavior patterns of you personally, the people you're around, and people who are similar to you.
Use a credit card, shopper's reward card, or e-commerce? That data's going into a profile somewhere for tracking and analysis. They know what your past shopping patterns have been, and likely will be in the future. This makes highly-targeted tracking very easy. Add in other technologies, and it becomes much easier and much more specific.
Often connect to the same wi-fi networks or at the same geolocation as friends or family? They know who you associate with, when, and what
their behavior and purchase patterns are and can add that to the profile. (And don't get me started on the virus tracking stuff...even if Google's "privacy-centric" system Apple hopped on-board with is "secure," what's to stop other bad actors like Zuckerberg's company from developing similar tracing systems within their apps for advertising purposes? They not only know who you associate with, but exactly how close you were to one another and for how long.)
An easy scenario for advertisers to "listen in" without actually having to listen would be something like:
- Alex just bought a new lawnmower.
- Alex is neighbors with Brian.
- Alex and Brian were on the same wi-fi network for 10 minutes.
- This implies they socialized.
- In 80% of conversations 5 minutes or longer between neighbors, yard care purchases exceeding $200 are mentioned.
- The probability is Brian has heard about the new lawnmower from Alex.
- Brian will now receive ads for Alex's, or very similar lawnmowers.
- Brian now thinks advertisers were listening to the conversation.
That's a gimme. The profile information and predictive logic available to advertisers goes far beyond that.
There are existing technologies that leverage profile information across sites in pretty creepy ways. I'm personally aware of one company, and I'm sure there are others, that if you look at a product online or put it in your shopping cart, it gets added to your profile, and you'll start seeing ads for it in your email, online, and through direct mail campaigns
even if you never sign in. They have fingerprinted you and have all your personal information. Right now the company I'm familiar with limits this to sites you've purchased from before, presumably to reduce the creep factor. But they have made it clear that they can do it across any site they're affiliated with and may add that functionality in the future.
Living in a simulator? No need. Effectively, you are being simulated somewhere for advertising purposes.
You're never going to be 100% secure, no matter what you do. You could completely disconnect from technology personally, get off the grid, go to a barter-only trade system, and there would still be a profile of you. But you can limit and obfuscate the information advertisers have, make your profile less specific and less valuable while still using technology.
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Isn't it convenient? Store fixtures that track everything you move, touch, or look at to shape your personal shopping experiences. More profile information.
Very cool, you can recognize people and begin customizing their experience before they even walk through the door. "Oh, but please try not to be
too creepy about it." More profile information.