Microsoft Enlists Jerry Seinfeld in Ad War Against Apple

[Gray-Wolf]

http://www.foxnews.com/story/0,2933,407702,00.html

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

 

[Kashchei]

This is a bit ironic since Seinfeld proudly displayed his latest Mac in practically every episode of his sitcom. I guess "B-Movie" didn't bring in the paycheck the way he wanted.

 

[GSMiller]

I'm just waiting for this to fail. $10 million for an ad campaign?! People do feature films and don't get paid as much! I like Jerry Seinfeld but he's not exactly the youngest and hippest stand up comedian out there, I think Microsoft is about 15 years too late.

 

[NC MacGuy]

This is a bit ironic since Seinfeld proudly displayed his latest Mac in practically every episode of his sitcom. I guess "B-Movie" didn't bring in the paycheck the way he wanted.

Exactly! He was a mac user when mac's weren't cool. How are they going to play that off?

 

[Porco]

"The new ad effort is expected to use some variation of the slogan "Windows, Not Walls,""

'Fire Windows, Not Firewalls!' ?

Maybe not.

 

[nanofrog]

Exactly! He was a mac user when mac's weren't cool. How are they going to play that off?

Throw cash around, and pretend it never happened.

 

[iJohnHenry]

And all those old pics will come to the fore.

They need someone like Jeff Dunham.

Bill could be played by Achmed the dead terrorist.

Job's?? Why Peanut, of course.

 

[NC MacGuy]

Maybe play a switcher in reverse?

"I used to be Mac now I'm a Windows guy...."

 

[swingerofbirch]

http://www.youtube.com/v/vNDEwsIGJKI&hl=en&fs=1 (seinfeld in apple ad)

I have an instinctive dislike for Jerry Seinfeld. I think it was when I heard him criticizing the person suing his wife on Letterman in a very uncomfortable way. Then I was annoyed that he was so smug with Oprah. Then I was annoyed that he had these really annoying promos for the bee movie during each commercial break of the office one week. And then I've heard him be quite an apologist for scientology. And he's into cars, which is always a turn off to me.

 

[Randman]

Maybe he can share some with Michael Richards.

 

[notjustjay]

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

Right, because Jerry Seinfeld is far from being a stodgy oldster.

Seinfeld was hip and cool in... what, 1995?

 

[sushi]

They need someone like Jeff Dunham.

Bill could be played by Achmed the dead terrorist.

Job's?? Why Peanut, of course.

That would be funny!

I have an instinctive dislike for Jerry Seinfeld.

Same here.

 

[dukebound85]

aww

owell seinfeld is still one of my favorite actors of all time. best. show. ever. made.

 

[ShaneR]

This is possibly the most pathetic attempt (and I use that loosely) to compete with the 'I'm a Mac' ads by microsoft

I don't think I would be persuaded to buy anything promoted by someone who's career/life is barely existant.

 

[iJohnHenry]

Jerry has more money than Croesus, so why in the Hell is he stooping to this level?

It does make one go "Mmmmm".

 

[NC MacGuy]

Christopher Lloyd reprising Doc Brown character using Vista would have been a good move.

 

[soberbrain]

Jerry has more money than Croesus, so why in the Hell is he stooping to this level?

It does make one go "Mmmmm".

Millions + Millions = More Millions!

I do find it strange since I thought he was a big Mac guy like Kashchei said, he displayed Macs right on his show, even had a TAM!

 

[sushi]

I do find it strange since I thought he was a big Mac guy like Kashchei said, he displayed Macs right on his show, even had a TAM!

An indicator of character, perhaps?

Some folks are easily swayed by money.

It does seem strange that he would be pro Apple, including having a TAM, then work for Microsoft in their ad campaign.

 

[arkitect]

It does seem strange that he would be pro Apple, including having a TAM, then work for Microsoft in their ad campaign.

OK.
Here is my palm to face moment… But wtf is a TAM?


EDIT: Never mind. Found it…

 

[GGJstudios]

Microsoft Corp., ... is turning for help to Jerry Seinfeld.
...

Well, Apple's in big trouble now! Might as well close the doors and go home! After all, we know what an expert and authority Jerry Seinfeld is on computer technology! LOL

It's altogether fitting and proper, though. Who would be better than a comedian to help sell software that's a joke!!

 

[dukebound85]

An indicator of character, perhaps?

Some folks are easily swayed by money.

It does seem strange that he would be pro Apple, including having a TAM, then work for Microsoft in their ad campaign.

lol its not like apple is a religion. id advertise for MS if I was offered 10 million without hesitation

 

[arkitect]

Who would be better than a comedian to help sell software that's a joke!!

Ahem… and Apple of course would never do such a thing?

lol its not like apple is a religion. id advertise for MS if I was offered 10 million without hesitation

Hear, hear!

 

[costabunny]

Wait...We're at WAR??? when did this happen..... whats next Pepsi anexing Chicago and throwing all the Coke in a stockade?

OMG wake up MS - all you need to do to sell more of your product is to FIX IT! thats why people are switching, not because of Trendy, Hip Macvertising or style.....

oh dear

 

[xUKHCx]

OK.
Here is my palm to face moment… But wtf is a TAM?

Twentieth Anniversary Macintosh

 

[rdowns]

The master of Microsoft's domain. Good luck with that.