What Home Entertainment Technology Will Win?
By Thomas Hawk - Thu, 10/30/2008 - 2:28pm.
There has been a lot of new news lately around the idea of home entertainment and media and I wanted to write a post reflecting on recent announcements coming out of Microsoft on their Media Center platform in Windows 7, the new XBox 360, an increasing role for Netflix's "watch now" technology and today's announcement regarding Netflix by TiVo.
Put simply, the battle for your living room and the dollars associated with your living room is heating up and I believe that 24 months from now there will be clear winners and losers. The next 24 months will likely represent the biggest changes we've seen yet for mainstream America's media consumption.
First lets talk about the losers.
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2. Apple. Apple computer's AppleTV has been a huge flop. Just like Thomas Hawk told you it would be over two years ago when I first dubbed AppleTV the iDongle. I followed that post up with another 10 reasons why the iDongle would fail about a year and a half ago. Apple's mistake was that they sacrificed user functionality over a desire to tightly control your content and charge you up the ying yang for it. By not including a DVD player (something cheap and easy that they could have done) with AppleTV they force you to buy the content from them rather than more cheaply through a Netflix DVD subscription plan. By not including a DVR they force you to either pay them to watch your network TV commercial free or watch it without them and see the commercials. Apple really missed the boat with this one and could have been well positioned had they done like they did on the iPod and focused on the hardware and giving users functionality while not worrying as much about the content. In the end they would have made more money on both hardware and content, but as it is now the box is too restrictive and will be limited to a niche Apple fanboy audience who love anything Apple makes no matter how crappy it may be.
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Now on to the Winners.
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3. Microsoft Media Center. Microsoft's Media Center technology is getting better and better. Charlie Owen, from the Media Center team over at Microsoft, put out a great post earlier this week highlighting some of the things that we have to look forward to with Windows 7.
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http://www.webpronews.com/blogtalk/2008/10/30/what-home-entertainment-technology-will-win