I suspect that way fewer people would have liked the MM if it did not bear the

logo. The logo itself brings some people to automatically like what the logo is stamped on..
I believe that is a fair statement for a lot of things that the die-hard Apple people flock to.
It does amaze me to see some people defend all things Apple even when the thing they are defending is clearly not in the consumer's best interest. But, some people think Apple is the savior, and will defend them no matter what.
As for myself, I do like the Mighty Mouse (mostly).
But, it's not because of the logo, and it's not because it's a great mouse. I consider it a mediocre mouse.
So, why do I like it? It's the only mouse that doesn't hurt my hands after a few minutes of use.
The previous single-button mouse was very comfortable to me. And, I actually prefer it's clear shell to the Mighty Mouse.
But, I really missed the multi-button mice. So, I used a few 2-button mice from other companies to get by. But, the Apple mouse was the only one I found that was truly comfortable for me to hold and use (I have a lot of damage in my hands from manual labor work).
So, I was stuck. Comfortable, or functional.
Then, Apple finally released the Mighty Mouse. And, I thought I had found my cure.
Well, it is every bit as comfortable as the Apple Mouse before it. And, I got used to the right-click requiring you to lift your left finger. But, there are two issues that really bugged me:
1) The side buttons are not buttons but actually sensors. The clicking sound is electronically generated. So, if I got my fingers anywhere near the side buttons (which is hard not to do), then they would register as a click. So, I was always undoing or getting out of the feature imposed by the side buttons. So, I finally disabled them to restore my productivity.
2) I love the scroll-ball. But, it has gotten to where I have to clean it about every week (sometimes it will go two weeks). It didn't require cleaning for about the first 6 months. But, once it started needing cleaning, the cleaning sessions became more and more frequent. Sometimes it only takes a minute, sometimes it takes 20 minutes to get the ball rolling smoothly again. It rolls on sensors, so if there's oil from your fingers on the ball (and every human has said oil on their fingers), then the oil causes the ball to slip instead of roll and it doesn't register as scrolling.
Aside from those two issues, it's perfect.
The reason other scroll-wheels don't suffer the same issues, is because they are wheels mounted on an axle. The axle spins a disk past a sensor, and that is what tells the mouse which way you are scrolling. So, oils from your fingers don't affect the sensors.
But, in Apple's design, you are directly touching the surface of the mechanism that controls the scrolling. So, the oils become an issue.