!!
This incessant focus on the number one criterium being a few characters etched into a piece of silicon in a device encompassing myriad components is a trap that companies like Intel set years ago, and people still keep falling for it today. We shouldn't care one bit whether the number inside the latest device is one greater than the number inside yesterday's device, that is what the chip manufacturers want us to think about, but what we consumers should care about is whether it runs the apps we want to run, and runs them well. That is the criterium that matters, and that's what Apple is desperately trying to move toward (not reporting details of its components). The criteria that matter are criteria actually associated with tangible and measurable benefits to the consumer.
We consumers care about whether apps run, whether there are lags in the running or loading of them, whether the battery life is long enough, whether the weight and size and thickness of a device in which the device sits is comfortable for our uses and whether there are enough apps to run on the device available in the market. Tech oriented people, if they got their way and were allowed to design these products, would build totally unusable devices (too heavy, too ugly, too fat, too large), "but they'd be fast," they'd tell us.
There's a reason the engineers don't design products, but rather implement the designs that others come up with - because the products have to be usable by and appealing to everyone else.
