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MLB says Multitasking Increased Live Viewing 86% Year-Over-Year in its 'At Bat' iPad App

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In February, Major League Baseball introduced multitasking to its At Bat iPad app, allowing users to view its video inside the app while using Slide Over and Split View as well as outside the app with picture-in-picture. MLB tells TechCrunch that the adoption of the features has had a "profound impact" on live video consumption on iPad.

mlbmultitasking.jpg

During the first two weeks of the current baseball season, MLB found that fans who had the multitasking update spent 20 more minutes per day watching live video on the iPad compared to last year. On average, fans who used the new multitasking options while watching video were spending 162 minutes a day watching MLB's content, which is an 86 percent increase from last year. Fans who did not use the multitasking features while watching video watched an average of 101 minutes per day.

MLB's data was only counted on iPads that support full multitasking capabilities, like the iPad Pro, iPad Air 2 and iPad mini 4, although Slide Over is also available on the iPad Air and the iPad mini 2 and later. As noted by TechCrunch, MLB's app was already the most consumed app in terms of minutes, with users watching 6.9 million minutes of content during the 2015 regular season. ESPN was in second place with 6.1 million minutes.

MLB At Bat is available in the App Store for free. [Direct Link]

Article Link: MLB says Multitasking Increased Live Viewing 86% Year-Over-Year in its 'At Bat' iPad App
 
Article Link
https://www.macrumors.com/2016/04/15/mlb-at-bat-multitasking-profound-impact/
How difficult is it to implement PIP? I would use it all the time but not enough apps support it. :rolleyes:
 
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I will say, as awesome as this feature is, it seems to crash on my iPad Air 1 about every 5 minutes. Scroll past a vine video in Twitter? Either Twitter freezes until you close it or the baseball game window dies. The new mlb app still has some bugs, sometimes it takes three tries of opening it for it to actually open. And if my iPad can't handle the tech, don't let me have it.
 
appledefenceforce said:
Sounds like something Youtube should take note of.
Click to expand...

Maybe Apple should make multitasking part of the OS instead of depending on developers to update their apps. Same problem Samsung had with split view on the Note phones, only a handful of apps can use that feature cause it depends on the app developer adding support.
 
macfacts said:
Maybe Apple should make multitasking part of the OS instead of depending on developers to update their apps. Same problem Samsung had with split view on the Note phones, only a handful of apps can use that feature cause it depends on the app developer adding support.
Click to expand...
They did. ALL YouTube has to do is use the standard video APIs and PiP is supported. They don't use it, probably not enough data collection for them.
 
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NT1440 said:
They did. ALL YouTube has to do is use the standard video APIs and PiP is supported. They don't use it, probably not enough data collection for them.
Click to expand...

Yea? Whats the excuse for the Hangouts app, and the thousands of other apps that don't support slit-view multitasking?
 
Traverse said:
I use Tubex. It's very similar to the Google app, but supports all of the iOS' key feature, and the best part is that it doesn't launch every time you tap a YouTube link in Safari.
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Wow thanks for the reccomendation. Background audio support without needing a subscription and ability to select HD over cellular. Bye YouTube!
 
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rdlink said:
Well, it would appear that you cared enough to post...
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I hate this post more than the original post.

Also, this just in: a feature that enables a user to watch more video leads to more video being watched!! More at 11!
 
Traverse said:
I use Tubex. It's very similar to the Google app, but supports all of the iOS' key feature, and the best part is that it doesn't launch every time you tap a YouTube link in Safari.
Click to expand...

I wonder how many people you have helped out with this post, I'm included in that count as well.
 
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Go figure, watching sports becomes more appealing when you can dilute it with other activities.

:p
 
Love picture in picture. Probably my favourite new feature in iOS 9

MacRumors said:


In February, Major League Baseball introduced multitasking to its At Bat iPad app, allowing users to view its video inside the app while using Slide Over and Split View as well as outside the app with picture-in-picture. MLB tells TechCrunch that the adoption of the features has had a "profound impact" on live video consumption on iPad.
Click to expand...

I don't understand how slide over would be beneficial for multi-tasking involving video. When I use slide over the main app gets paused, so is useless for video content either in the main app or the slide over window. Am I missing something?
 
Traverse said:
I use Tubex. It's very similar to the Google app, but supports all of the iOS' key feature, and the best part is that it doesn't launch every time you tap a YouTube link in Safari.
Click to expand...

Just installed Tubex on my new Air 2, thank you so much this app is terrific!
 
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Usage is always going to be higher in the first 2 weeks of the season. TV viewership is also significantly higher at that time. Sounds like someone is looking to inflate their stats. I'd be more interested to hear where usage is at mid-season. Everyone starts caring less as the season drags on.
 
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