From the NY Times. Seems Paul Deneve is pulling the strings on the full court press. I'm curious what Apple has up its sleeve for the rest of the year.
http://www.nytimes.com/2014/10/02/fashion/apple-watch-azzedine-alaia-paris-fashion-week.html?_r=0
http://www.nytimes.com/2014/10/02/fashion/apple-watch-azzedine-alaia-paris-fashion-week.html?_r=0