If I ever buy a new iPod I'll pass mine down to my pre-teen daughter. So my name and phone being engraved will serve its purpose for her as it does me...protection from theft. There was a news story on CNN recently where a lady recovered her iBook and iPod from a pawn shop after they were stolen. She found the iPod on eBay, which advertised it with the engraving she ordered. Given it wasn't her name, it was a line from a song, but it still was effective.