Category: 3rd Party Software
Link: Napster To Give Away Music Players
Posted on MacBytes.com
Approved by Mudbug
Napster, which was transformed into a legal service after turning the music industry on its ear with an unauthorized song-swapping platform, is now giving away MP3 devices to anyone who subscribes for a full year.
"This is another example of Napster trying to be creative to drive Napster subscriptions," said PJ McNealy, analyst with American Technology Research.
nagromme said:Not to mention the other benefits to Apple--brand awareness, eventual resulting Mac sales (which nobody ought to expect to be immediate--think one or two upgrades down the road for people who would never have thought of Apple before), and competition against Microsoft's non-standards, including QuickTime vs. WMP.