If you guys were given the chance to work as advertizing director at apple, and you were told " this and this product isnt selling " Your job is to completely redesign a current advertizing campaign. How would you go about doing this?
Got a tip for us?
Let us know
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New Advertizement Campaign
- Thread starter the_insider
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I would flog the Mac Mini until everybody's eyes and eardrums were bleeding, there wouldn't be a soul alive who didn't know about it.
Why? Entry-level Mac. The dealer's 'sample' to get them hooked.
And the campaign would be much like the past HP campaigns for their printers and such like. Fun, funky, glossy... not informative at all. Make it an object of desire much as the iPod has become.
Why? Entry-level Mac. The dealer's 'sample' to get them hooked.
And the campaign would be much like the past HP campaigns for their printers and such like. Fun, funky, glossy... not informative at all. Make it an object of desire much as the iPod has become.
Is "Advertize" the American spelling of the word "advertise"?? You know.......the whole "z" instead of an "s" thing........meh, whatever. 
Abstract said:Is "Advertize" the American spelling of the word "advertise"?? You know.......the whole "z" instead of an "s" thing........meh, whatever.
im sorry, english isnt my native language. please forgive my errors. but please... keep posting
I agree with Blue Velvet, the mini is the machine that'll bring in the new blood. However, I think I'd promote the benefits of the OS as a whole, rather than just a machine as an individual commodity. In particular, I'd talk about integration and stability with a small focus on iLife apps since they have no competition.
Agreed. You can't start advertising the Mac Mini as just "a machine" because then you're going to get into arguments about price vs performance and such, which you don't want to do. Why? Because that's not the Mini's strength, and it's not what makes it stand out from the other cheap PCs out there. You want people to realize that you can start using Mac OSX and all the iLife apps, and pay very little. This sounds similar to what I said before concerning what NOT to advertise, but it's different. You're not saying, "Buy this machine. It's cheap and looks good." You want to say, "Look at all the things you can do using the iLife apps. Also, OSX is stable and there aren't any known viruses for OSX yet." Mention the low price, but not as a major selling point. Make it the gravy.
I think that one of Apple's downfalls is that they have little market share in the business sector (excluding creative industries, of course). When a consumer buys a computer, they'll buy, say, a Mac Mini or an iMac, then supplement it with an iPod and maybe grab a PowerBook a few months later (once they've grown to love the OS). When a business buys a computer, they don't just buy one - they buy tens, or even hundreds of computers as well as server equipment, multiple software licenses, AppleCare, displays, etc.
If I were the manager of a large business, I'd want to hear about: the solidity of the OS, file interchangeability, OS intuitiveness, hardware life-span, lack of viruses, etc. In reality, all of the aforementioned qualities of Apple technology contribute to lower costs of production, which leads to higher profit margins.
The problem is finding a way to justify the massive cost involved, and re-training required, in making the initial switch.
If I were the manager of a large business, I'd want to hear about: the solidity of the OS, file interchangeability, OS intuitiveness, hardware life-span, lack of viruses, etc. In reality, all of the aforementioned qualities of Apple technology contribute to lower costs of production, which leads to higher profit margins
.The problem is finding a way to justify the massive cost involved, and re-training required, in making the initial switch.
Shuffle and Mini
The Shuffle is the least successful iPod and the Mini should be the most successful Mac, simply because of the price.
BUY A MAC MINI BY DECEMBER 20th
Get A Free iPod Shuffle
Apple Pro Keyboard and Mighty Mouse
With Built in Wi-Fi and BlueTooth and a 1.4 GHz G4
For ONLY $899!!!!!!!!!!!!
SuperDrive $999
The Shuffle is the least successful iPod and the Mini should be the most successful Mac, simply because of the price.
BUY A MAC MINI BY DECEMBER 20th
Get A Free iPod Shuffle
Apple Pro Keyboard and Mighty Mouse
With Built in Wi-Fi and BlueTooth and a 1.4 GHz G4
For ONLY $899!!!!!!!!!!!!
SuperDrive $999
and then Feb 2006 Advertisements
GET A 2 GHz MAC MINI G6
Featuring Intel Processors
And A Free iPod Shuffle
Along with Mighty Mouse, Apple Keyboard
Wireless 802.11a/b/g and BlueTooth
And a built in iPod Dock
FOR ONLY $1000
THE LATEST AND GREATEST MACINTOSH EVER
GET A 2 GHz MAC MINI G6
Featuring Intel Processors
And A Free iPod Shuffle
Along with Mighty Mouse, Apple Keyboard
Wireless 802.11a/b/g and BlueTooth
And a built in iPod Dock
FOR ONLY $1000
THE LATEST AND GREATEST MACINTOSH EVER
Blue Velvet said:
sorry, but i would like to get some more responses. how am i supposed to keep this thread alive?
