It’s about time. Whoever decided it was a good idea to release the AVP without more of this content either out there and ready or just around the corner in terms of being released made a mistake IMHO. To me it’s all icing on the cake and the content is fun to show friends and family when they come over and want a demo of what it can do and there definitely needs to be a heck of a lot more of that kind of content when the lower cost version of the device is made available if they want to drive more sales of the device so with both their immersive content and visionOS itself since they are taking the long haul approach here they’ve got time to fix this and get more content out there.
I think the announcements at WWDC in terms of third party manufacturers making and selling the equipment necessary to record immersive video will come to be just as important, probably more so, than what Apple ultimately puts out there. Getting other content creators to produce content in Apple immersive format is very important for this device’s future and it’s very much a chicken or the egg type of scenario. The more people who want to purchase that content, the more content creators will want to put out content in that format, so first and foremost its up to Apple to get as much out there as they can to drive initial sales and create the market before you’ll see a huge uptick in third party content creators making content for it.
IMO Apple should be making as many deals as possible with professional sports leagues and popular musical artists. If they can produce quality, lengthily immersive video of various sporting events and concerts there will be a lot of people willing to pay a lot of money to see those events from the comfort of wherever they happen to be as if they were right there in person observing the action.
I’m not a fan of MLS because there isn’t a franchise in the state that I live so I’ve got no rooting interest and am not a big fan of soccer anyway but if Apple offered a package where I could purchase an entire season of games from a team broadcast in immersive video either live or coming out within 240-48 hours of an event happening I’d pay several hundred dollars for the experience because immersive video feels that real.
