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new corporate typeface?

J

jipper

macrumors newbie
Original poster
May 5, 2002
28
0
Melbourne, Australia
hey peeps,
has anyone else noticed that apple seems to be moving away from its garamond typeface with its new products? Both the emac and the new xserve are sporting this new font in their advertising...
what is the deal here???
Tim.
 
Uhhh...the Xserve page looks the same to me.

I think (hope) the eMac page is an aberration, since Apple is so easily identified by their typeface.
 
this is not garamond

i pulled this directly off apple's homepage
it was the coverpage title.
this is definately not apple garamnond.
 

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Re: this is not garamond

Originally posted by jipper
i pulled this directly off apple's homepage
it was the coverpage title.
this is definately not apple garamnond.
Click to expand...

No, but this is (from the Xserve page):
 

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It seems to be sort of inconsistent at this point...I hope they are just trying it out, and then they'll take all the negative feedback and just stick with Garamond.
 
I expect apple to use Garamond for corportate and banners and this new font (What is it called, looks like a modified version of Skia) for products.

Ensign
 
I hope they never get rid of Apple Garamond. I love that font. I will cry if they stop using it :(
 
another idea

i have another idea guys, i don't know what you'll think. it's a bit far-fetched i know. But, could apple be using apple garamond for consumer machines and perhaps moving towards the skia-like typeface for the others.
Skia: xserve and emac
Apple Garamond: iBook, iMac, PowerMac, PowerBook

Just an idea
And i do realise that the emac could be classified as consumer, but it is directed towards the education market and not mass-consumer market.
Tim.
 
Re: another idea

Since they are mixing the fonts at this point, it looks like they are definitely trying to introduce a new look. I'll bet that in July they'll start using that font even more. I'm a purist, personally. I like Apple Garamond...
 
me too!!!

i also find apple garamond a much nicer font. Apple garamond is so distinctively apple. I really dislike this new font-- it looks much tackier than apple's garamond.
Tim
 
C'mon guys. Change is good.

Trends and styles change, thats what keeps it interesting. Apple typically has the upper hand when it comes to noticing new and changing styles, and they are usually the trend setters. Give this new font a chance. You may end up liking it.

It seems like Apple is just hopping like crazy nowadays, and maybe they are setting up for a nice, fat release MWNY.

New font, new style, new G5?

Yikes, I pulled that last line outta my ass......
 
I do not know but, the PB G4 looks like a PC and the new fonts too.

May be Apple is trying to experiment a bit with a PC feeling, I mean, that would work to capture more people from the PC world. And actually make sense. Apple designs have been radical these years, may be the future look is gonna be a very nice, fancy PC look a like or lets call it "more corporative".
 
New typeface

First case of the new typeface was actually with the 10GB iPod. It's on the box.
 
To me Apple Garamand is almost as much an icon as the Apple Logo. Apple with out Garamand isn't Apple.

But the fact that their mixing up the fonts is interesting. I'd love to see where they go with a redesign of their website.
 
Sometimes you need to use a serif font, like Garamond, sometimes, you want the look of a sans-serif font, like the one you are talking about. Having a favorite font face for both styles makes sense to me.

Read "the mac is not a typewriter" not that I have, but it is supposedly excellent.
 
i love apple garamond, i'll be so unhappy if they abandon it... they changed their logo, i'm afraid they'll change their font. i don't mind them using it on other products, like they are now, but none of their equipment would look right with a different font on it...

:)
pnw
 
What I think about the Apple Garamond font is that it would be suitable for an excellent-appearing aqua "X". As for this other newer font, I would rather see it on some sort of non-Apple product advertizing. I like the new font, but I do not see it as an Apple font. This may or may not be temporary.
__________________

Any time is a great time for iPod.
 
Ok, that is it. We are all really friggin geeks. Not just ordinary geeks, we are Ubergeeks . Only Mac fans would discuss, much less notice, the change in fonts used on the company's web page. Either we are sick with no lives, or we are the most fanatic fans of anything to ever grace our big blue rock. :D
 
Correct me if i'm wrong - but the first appearance of this Font was Screened on the inside of the G3 blue and white cases (how soon we forget).

i sense that apple will stick to Garamond for it's corporate image, and use the new Sans-Serif font (which looks nothing like SKIA, i'd like to point out - i'm positive that it's a variation on Humanist...it's somewhere between Humanist 531 and Humanist 777. evidently i'm missing a font between those two...hahaha. uhh, incomplete thought - right, apple will use the Humanist typeface (which is rather elegant as sans-serifs go, contrairy to your belly-aching) for their model-names. i don't think it's anything more Sinister than that. and i DO believe that apple's changed fonts before...i vaguely recollect an old sans-serif apple logo...perhaps in something like AvantGarde.
 
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