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New Images Provide Detailed Glimpse Into Apple Orchard Road in Singapore

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After removing the barricades from its brand new retail location in Singapore, Apple this week has allowed a few reporters to tour the inside of Apple Orchard Road ahead of its grand opening this Saturday, May 27 (via CNET). The location marks Apple's first store in Southeast Asia.

The outside of the store features an all-glass design that spans 120 feet, allowing anyone passing by to glimpse into the two-story location. The bottom level of the store houses the traditional retail aspect of Apple locations, letting customers browse and purchase products like iPhone, Apple Watch, and MacBook.

apple_store_singapore_stairs.jpg

A curved staircase inspired by Apple Park leads up to the second story where customers will find a large grove of trees that was specially brought in from Malaysia, and that Apple hopes gives off a "modern-day town square" vibe. Next to the trees sit a collection of cubes and a large screen -- an area specifically designed for "Today at Apple" events.

Apple Orchard Road represents one of nine major next-generation Apple Store redesigns, which also includes its spots at Union Square in New York, Dubai, Ginza, and more. The major changes began last summer when Apple dropped "Store" from its retail branding, signifying its shift to a communal gathering place over a purely merchandise purchasing experience.

After a year and a half, Apple Orchard Road will finally open to the public on May 27 at 10:00 a.m. local time. Check out more photos of the store taken by CNET, including the location's boardroom that has murals of Apple Park hanging on the walls and Designed by Apple in California sitting on a few tables.

Article Link: New Images Provide Detailed Glimpse Into Apple Orchard Road in Singapore
 
Article Link
https://www.macrumors.com/2017/05/25/images-apple-orchard-road-singapore/
Last edited:
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The first picture is so telling about Apple's hardware direction. Less than 20% of the floor space is dedicated to Macs. Everything else is consumed by iOS devices, especially the iPads up front. Apple seems to believe there is a lot of juice left in the category. What they need to accept is, just like a desktop computer, users are rarely upgrading.
 
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Drumjim85 said:
I'm surprised Apple hasn't routed all the power for the tables through the legs.
Click to expand...
I had thought about that too, but unless the legs are locked down to the floor (and I don't think they are) that could cause cord breakage. The coiled extension, while probably not ideal, allows for more movement.

I'm struck by how warm the place seems. I was so used to the antiseptic look of Apple's aluminum and glass stores, punctuated by out-of-place wood tables. This store is much more earthy, with wood and stone throughout. It feels much more inviting.
 
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Mr. Dee said:
The first picture is so telling about Apple's hardware direction. Less than 20% of the floor space is dedicated to Macs. Everything else is consumed by iOS devices, especially the iPads up front. What they need to accept is, just like a desktop computer, users are rarely upgrading.
Click to expand...

This is true. MacBook Pros and iMacs are excellent hardware and they last where they don't necessarily require upgrading. Apple likely displays more items that have the highest turnover. (Apple Watches and iPads).
 
Relentless Power said:
Apple likely displays more items that have the highest turnover. (Apple Watches and iPads).
Click to expand...

I don't see people replacing iPads all that often... most of my family is still on 2013/2014 iPads with no real impetus to upgrade... although the $329 SKU was a masterful decision.
 
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Blackstick said:
I don't see people replacing iPads all that often... most of my family is still on 2013/2014 iPads with no real impetus to upgrade... although the $329 SKU was a masterful decision.
Click to expand...

This Is also true. The iPad is an excellent device and lasts where not many have to upgrade if they don't find more compelling features with the Pro model. IPad is just one of those devices that doesn't sprinkler problems and upgrading to a $600 iPad can't be justified by some.

I also agree with you about the $329 iPad. It's brilliant to market a cheaper iPad to allow somebody to have the affordability who wanted an iPad, but Was not interested in the Pro features. And it allows someone to be introduced in Apples ecosystem. Similarly to the iPhone SE, a cheaper iPhone and still applies to a demographic wanted a smaller smart phone.
 
MacRumors said:



After removing the barricades from its brand new retail location in Singapore, Apple this week has allowed a few reporters to tour the inside of Apple Orchard Road ahead of its grand opening this Saturday, May 27 (via Mashable). The location marks Apple's first store in Southeast Asia.

apple-orchard-road-2-1.jpg

The outside of the store features an all-glass design that spans 120 feet, allowing anyone passing by to glimpse into the two-story location. The bottom level of the store houses the traditional retail aspect of Apple locations, letting customers browse and purchase products like iPhone, Apple Watch, and MacBook.

apple-orchard-road-1-1.jpg

A curved staircase inspired by Apple Park leads up to the second story where customers will find a large grove of trees that was specially brought in from Malaysia, and that Apple hopes gives off a "modern-day town square" vibe. Next to the trees sit a collection of cubes and a large screen -- an area specifically designed for "Today at Apple" events.

apple-orchard-road-3-1.jpg

In one moment during the media's tour through Apple Orchard Road, an illustrator was seen drawing on iPad with Apple Pencil, and the store was displaying her progress on the screen. Like all Today at Apple events, the company wants customers to be able to walk into Apple at any time of the day and find inspiration.

apple-orchard-road-4-800x1063.jpg
Apple Orchard Road represents one of nine major next-generation Apple Store redesigns, which also includes its spots at Union Square in New York, Dubai, Ginza, and more. The major changes began last summer when Apple dropped "Store" from its retail branding, signifying its shift to a communal gathering place over a purely merchandise purchasing experience.

After a year and a half, Apple Orchard Road will finally open to the public on May 27 at 10:00 a.m. local time. Check out more photos of the store taken by Mashable and CNET, including the location's boardroom that has murals of Apple Park hanging on the walls and Designed by Apple in California sitting on a few tables.

Article Link: New Images Provide Detailed Glimpse Into Apple Orchard Road in Singapore
Click to expand...

Should say Union Square in San Francisco, not New York.

Although there's an Apple Store not far from New York's own Union Square on West 14th Street that could use a huge upgrade similar to what the West Coast received.
 
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Relentless Power said:
This is true. MacBook Pros and iMacs are excellent hardware and they last where they don't necessarily require upgrading. Apple likely displays more items that have the highest turnover. (Apple Watches and iPads).
Click to expand...
I see the exact opposite, when a company's product is not selling very well, they advertise. The idea behind why there are so many iOS devices on display, it is likely because they are trying to get you buy a new one. Basically, creating impulse buy effect.
 
Mr. Dee said:
I see the exact opposite, when a company's product is not selling very well, they advertise. The idea behind why there are so many iOS devices on display, it is likely because they are trying to get you buy a new one. Basically, creating impulse buy effect.
Click to expand...

You should probably be aware Apple heavily
Markets all their products . It's not Unusual at all. Not to mention The comparison of iOS devices they sell compared to Mac devices is likely higher due to price point and what the user ultimately needs the device for. And Apple's products are not cheap, so impulse buy does not always apply in every situation.

Not everybody needs a $2600 MacBook Pro, when the iPad is likely a much more user-friendly and applicable device for something for portability and in their household. Again, you have to look at it like what does one need a device for, Work purposes or personal.
 
Relentless Power said:
You should probably be aware Apple heavily
Markets all their products . It's not Unusual at all. Not to mention The comparison of iOS devices they sell compared to Mac devices is likely higher due to price point and what the user ultimately needs the device for. And Apple's products are not cheap, so impulse buy does not always apply in every situation.

Not everybody needs a $2600 MacBook Pro, when the iPad is likely a much more user-friendly and applicable device for something for portability and in their household. Again, you have to look at it like what does one need a device for, Work purposes or personal.
Click to expand...
User friendly is relative. Its good at a lot of things, the iPhone some things and the same for the Mac. Apple's individual devices is not a one size fits all.
 
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the SG store is finally opening after much delay.

Relentless Power said:
You should probably be aware Apple heavily
Markets all their products . It's not Unusual at all. Not to mention The comparison of iOS devices they sell compared to Mac devices is likely higher due to price point and what the user ultimately needs the device for. And Apple's products are not cheap, so impulse buy does not always apply in every situation.

Not everybody needs a $2600 MacBook Pro, when the iPad is likely a much more user-friendly and applicable device for something for portability and in their household. Again, you have to look at it like what does one need a device for, Work purposes or personal.
Click to expand...

that true, people are always in a horrible when they learnt that my rMBP is almost $3k

There really isn't a good reason for me to upgrade to a newer iPad. My 4th gen iPad still works! The only reason I would upgrade is to a Pro for the pencil tool.
 
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