Amazing was fine.
Instead was a terribly conceived ad. Why not carry an iPhone instead of your iPod and cell phone?
OK, so the ad is now only targeting people with an iPod and a cell phone.
So if you already have an iPod and a cell phone, and you have too much stuff, you should get another device? Meaning you should do what with your iPod and phone? Well, you could sell your iPod on eBay, and you could pay a $200 termination fee to your cell phone carrier, join ATT, and then buy an iPhone for $500 and pay possibly more per month than you were before for your cell phone.
That does sound simple!
Good lord, why do they ask a "why not" question to which there are a million valid answers!
They obviously are having weaker than expected sales and are trying to cut into their own iPod market.