Honestly, I'm starting to get tired of the main part of each event and review surrounding the new iPhone being heavily weighted towards the camera changes. These are not portable cameras, but because of how most interact with others socially these days it seems to be what matters to the “masses.” At this point it feels like everything outside of the camera, gaming advancements, and chip are second thoughts or not even humored. I miss the days when smartphones were more innovative in different faucets. For example since they upgraded Apple Music there has been no public mention of a new or improvements to the built-in DAC or an in-house equivalent to the APTx codec for lossless over Bluetooth to take better advantage of the lossless music capabilities. There is a laundry list of things that could be improved, upgraded or changed but all the focus goes into the camera and honestly that is mildly frustrating that the average consumer seems to only care about this. I will still happily get the phone and look forward to more in depth reviews and discussions surrounding changes that are more aligned with a well balanced all around upgrade. I just hope that the future "Ultra" model really does step the bar up in numerous features and doesn't just add or upgrade features that influencers or people who spend too much time on social media will use.