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New iPod Ad in Production?

Macrumors said:
According to an unconfirmed source, Apple is working on a new iPod commercial presently, directed by Spike Jonze.

The new commercial reportedly features characters jumping from one musical to another.

It's unknown if the commercial features a new/revised iPod or simply the current iPod models.
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I wonder if it will still feature the sillhouettes?
 
Fuchal said:
How about advertising the other products sometime. :p
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I know what you mean, but I'm sure a redesigned G5 iMac would definitely warrant some serious new ads.

Meanwhile, this ad certainly sounds interesting. Depending on what this "jumping" is, it could be demonstrating a new feature. The timing would be right for a 4th Gen iPod launch... ;)
 
Good because the one with the guy in the city really suxs. That would not make me buy and ipod. ANd while were on commercials, the BMW one suxs to. Apple needs a new advertising company.....
 
The next generation of ipods are not going to arrive until October when Tiger is released. That is because of the ipod at home (whatever it's called) feature where you can put your user folder on the pod and log into any mac that it's plugged into. Releasing the products together will cause demand for both to go up; it would not make too much sense to release higher capacity ipods without new uses for the space and it would not be logical to release such a space eating feature without ipods that would have the room.

Of course I could be wrong if the ipods have the video functions that would make use of this space as well. But I still think they will be released in the fall.

Lets hope for high battery life, tv out, and OLED or any other color displays!
 
puckhead193 said:
Good because the one with the guy in the city really suxs. That would not make me buy and ipod. ANd while were on commercials, the BMW one suxs to. Apple needs a new advertising company.....
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First, I don't think the BMW ad is Apple's. It looks like something done by BMW (although I'm not entirely sure about that).
The one with the guy in the city is fine, but I think it shows that the shilouette campaign is winding down.

Apple leave Chait/Day? That won't happen and it shouldn't happen. Chiat has done amazing campaigns for Apple (like the "Switcher" one). We also know that Steve keeps himself heavily involved in the ideas coming from Chiat (which is actually unusual for a major company).
 
perhaps they could add gps to the mix

it would integrate well with the BMW. And out of town dwellers can find where they are and navigate to the nearest apple store! :D
 
iPod-at-home is a software feature and could be enabled by a later iPod download when Tiger ships, without making the hardware wait until then.
 
puckhead193 said:
ANd while were on commercials, the BMW one suxs to. Apple needs a new advertising company.....
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People don't realize that Apple doesn't necessarily make the ads when they partner with other companies. People were complaining about the Pepsi ad, too. BMW made this ad, Pepsi made the other one. Chiat/Day has done amazing things (1984 ad--->widely regarded as best ad of all time; 'Switcher'--->was very popular; 'iPod Silhouettes'--->just won a big ad award), and Apple would be crazy to drop them.
 
pyrotoaster said:
I know what you mean, but I'm sure a redesigned G5 iMac would definitely warrant some serious new ads.

Meanwhile, this ad certainly sounds interesting. Depending on what this "jumping" is, it could be demonstrating a new feature. The timing would be right for a 4th Gen iPod launch... ;)
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what ever the new computer/ad is, it had to be better than the g5's add last year. that thing sucked
 
Their computer ads have always sucked since after 84. They need an East coast ad firm, a real one. Switchers failed miserably to accomplish its job and was so gronola it only re-enforced the wrong idea about the Mac. Hw about showing off solutions like iChat, Expose, Junk filter, Safari, iMovie, iPhoto, iDVD, Sherlock, bluetooth phone integration. Each in a serious of ADs as innovative and catchy as the iPod ads, instead of the nondescript cute garbage they keep shoveling out.
 
Wonder Boy said:
what ever the new computer/ad is, it had to be better than the g5's add last year. that thing sucked
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indeed. i couldn't believe it was actually an apple ad :p

instead, that "burn baby burn" G3 ad from the PII days (we're sorry for toasting PII...) is pretty funny :)
 
Ipods in serious need of price cut

I hope new ipods are coming

time to drop the 20g to $299
and 40g to $399

and drop the 15 gig all together

looks like minis are selling so hot.. won't see a price drop on those till after the new year..

-mini
 
stingerman said:
Their computer ads have always sucked since after 84. They need an East coast ad firm, a real one. Switchers failed miserably to accomplish its job and was so gronola it only re-enforced the wrong idea about the Mac. Hw about showing off solutions like iChat, Expose, Junk filter, Safari, iMovie, iPhoto, iDVD, Sherlock, bluetooth phone integration. Each in a serious of ADs as innovative and catchy as the iPod ads, instead of the nondescript cute garbage they keep shoveling out.
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It is a good point. OS X, rather thnt Mac hardware, is the true advantage of using a Mac, and it has never really been featured in their Ads. Perhaps they should do something along the lines of "imagine an operating system that is as easy to use and as elegant as your iPod and iTunes..."
 
nsb3000 said:
Perhaps they should do something along the lines of "imagine an operating system that is as easy to use and as elegant as your iPod and iTunes..."
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Because a while back Jobs said that he wasn't going to use the iPod as a way to get people to switch to the format.

[Can't find the link, but its around somewhere]

Keep them separate... allow consumers to make the connection... the intelligent ones will come.

;)
 
The iPodYourBMW commercial is by Fallon, the agency responsible for the BMW - The Hire series.

The Pepsi-iTunes commercial is by BBDO.

Both commercials were considered average by creative standards.

The iPod silhouette ads are by TBWA\Chiat\Day. The commercials are touted to win the Grand Prix at Cannes Lions Film category this weekend. We shall see.
 
Apple needs to spend more money on advertising..

Wonder Boy said:
what ever the new computer/ad is, it had to be better than the g5's add last year. that thing sucked
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We can all agree that the G5 ad sucked a big one. But Apple does not just need better ads, they need more of them, showing on a much larger quantity of spots. With the exception of the ipod ads, I feel that no Apple ad has ever had deep enough penetration that I have ever seen it more than, like once, on TV, just by chance. Apple has a lot of Cash...a small investment in advertising the Mac line would surely pay big dividends..
 
nsb3000 said:
Has he worked on previous iPod commercials? The name is not familiar to me..
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You don't know who Spike Jonze is? He's very famous, especially for his music videos for acts such as:

California - WAX
Sure Shot - BEASTIE BOYS
Drop - THE PHARCYDE
Cannonball - THE BREEDERS
Sabotage - BEASTIE BOYS
Da Funk - DAFT PUNK
What’s Up Fatlip? - FATLIP
Undone (The Sweater Song) - WEEZER
Praise You - FATBOY SLIM
Feel The Pain - DINOSAUR JR.
If I Only Had A Brain - MC 900FT JESUS
Sky’s The Limit - THE NOTORIOUS B.I.G.
Weapon Of Choice - FATBOY SLIM
Buddy Holly - WEEZER
Elektrobank - THE CHEMICAL BROTHERS
It’s Oh So Quiet - BJORK

and he's the man behind "Adaptation" & "Being John Malkovich".

You should watch this DVD: http://www.directorslabel.com/spike_jonze.html

Apple should get the other 2 direcctor gods - Michel Gondry & Chris Cunningham to do an ad each as well... that'd really rock!
 
hokka said:
Apple should get the other 2 direcctor gods - Michel Gondry & Chris Cunningham to do an ad each as well... that'd really rock!
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I don't know if you'd want Chris Cunningham making an Apple ad. He'd either scare everyone or try to find a way to include lesbian robots (or both!).
 
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