Hello all, I've been a forum member to several different Apple-centric forums for years, and a MacRumors reader for a long time, and I finally decided to join this forum. Something I've noticed in iOS 7 since the first couple betas, are the new iTunes in the Cloud features. If you are an iTunes Match Member you can now stream your music in the music.app instead of downloading it, which is also the same in the videos.app. In the music.app there is still a cloud icon with a download arrow next to songs, but if you simply tap on the song name it will stream instead of downloading. In the videos.app you will see all your purchased content now, and when you tap on a Movie there will be a description as well as the same cloud download logo, but there is also a play button. You can just tap on the play button and it will stream the video to your iOS Device. I've really been hoping for this feature for a while and I'm glad they've implemented it. It's almost like Netflix but for your iTunes Movie and Televison. collection. Now you can bring your whole video library with you everywhere without compromising storage space.