EDIT: European Stores can now send gifts to people in other countries too, and they use my country as an example:
Which currency will my order use?
You will be billed in the currency of the destination country. For example, if you are sending to a friend in Dublin, you will shop at the Apple Online Store for Ireland and you will be billed in Euros.
i like the new layout actually, the old one wasn't as nice. on a slightly different note for UK users, go and check out the US refurb store, when I was on there last time it had literally EVERYTHING, displays and so on - lucky!