Actually I respectfully disagree. Having the preorder window open at such an antisocial time in the UK in previous years meant that people like me who were willing to stay up and jump on the site as soon as it opened meant that I was ever in competition with similar determined UK techno-geeks who were also willing to stay up to do that. Even then when it was a popular upgrade year it was often a struggle with the Apple UK site going slow, having to keep retrying after timeouts, etc. With this 1pm UK time I fear that the competition might be more intense since way more people can give it a go in their lunch break or whatever. Admittedly better for the many so maybe I shouldn’t complain but purely from self interest I preferred the previous timing.