Not as badly as the high price initially was.
Also lets think about it, if you activate it at home you only find out when you get back that your provider wont get you a contract, spent Christmas 4/5 years back working in a phone store and had one guy come in to get phones for his kids, his connection was rejected, he was upset, but imagine at how much worse it would have been if he had been able to take those home, wrap them up and have his kids open them and then actually find out then he couldn't get them connected? On the spot registrations is better as you can leave the handset in store, rather than having to make a round-trip back if your credit score fails.