Initially, I got the notice to get the new apps when I mounted my ITouch. All I could say was No thanks. It kept coming up. Now there are new buttons. I press the No Thanks and get a button that says OK. This takes me to the ITunes store. I haven't found any way to sync the ITouch because I can't get out of the upgrade notice. Looks like they want to force me to buy the upgrade or not use the ITouch.