New Video Provides Rare Look Inside an Apple Silicon Lab

[MacRumors]

CNBC today shared an in-depth report and video about Apple's chipmaking efforts. While much of the information may be familiar to Apple enthusiasts, the video provides a rare look inside one of Apple's chip testing labs in California, and it includes commentary from Apple's chipmaking head Johny Srouji and hardware engineering chief John Ternus.

The report recaps Apple's in-house chipmaking history, and it also touches on what's next for the company, although Apple predictably had little to say about its future plans. Read the report and watch the video to learn more.

Article Link: New Video Provides Rare Look Inside an Apple Silicon Lab

 

[jz0309]

Nothing really new but good history and overview

 

[adamw]

Very good information and history. Thanks Apple!

 

[dgdosen]

+1 for production values... Somebody is good at their craft

 

[segfaultdotorg]

An In-house chipmaking factory/Lab? They should call it the iLab!

 

[c84216]

This is why Apple needs to get away from the super scripted product reveal events. Ternus is a much more engaging and passionate speaker when he's speaking from his head and not a script where he's receiving direction and multiple takes..

 

[Fender2112]

I like the part where they talk about Apple silicon.

 

[antiprotest]

Apple chip so efficient it's like double the RAM.

 

[Unami]

+1 for production values... Somebody is good at their craft

And then you start it and already in the second shot the white is off. And then the sound problems and not so great editing start. It's o.k. for a news segment, but could have used a little more time/polish, imho.

 

[dgdosen]

And then you start it and already in the second shot the white is off. And then the sound problems and not so great editing start. It's o.k. for a news segment, but could have used a little more time/polish, imho.

Noting that I am not a professional in the video world...

 

[sparkinstx]

Well, since they're fabless, they're really a chip designer, not a chipmaker.

 

[deebinem]

And then you start it and already in the second shot the white is off. And then the sound problems and not so great editing start. It's o.k. for a news segment, but could have used a little more time/polish, imho.

Don't worry, the original, restored vision is coming soon:

 

[DougieS]

This is why Apple needs to get away from the super scripted product reveal events. Ternus is a much more engaging and passionate speaker when he's speaking from his head and not a script where he's receiving direction and multiple takes..

Yes, Ternus came over well on the video.
Also love their reactions to the question of being behind on AI… apples cooking something big! 👨‍🍳

 

[sherwinzadeh]

What's mind-boggling to me is that Apple basically created ARM back in the Newton days, kept it alive in the iPod days, and popularized it with the iPhone and now it's allowed to power all the rival chips. I think Apple should have just bought them out.

 

[Realityck]

Haven't seen this degree of manufacturing information from Apple before. Great that we can watch it courtesy CNBC.

 

[Boil]

...apples cooking something big!

Mn Extreme confirmed...! ;^p

 

[DFZD]

Its nice to see how the amazing products we get to use are made.

 

[TheLunaPark]

Not quite the spotless sleek lair that appears in the keynotes is it? 😅

 

[Mr. Dee]

I bet you Apple filmed all of this themselves on an iPhone 15 Pro Max, edited it using an unbinned M3 Max MacBook Pro with 128 GBs of RAM using Final Cut Pro with the latest updates then uploaded it to iCloud using Tim Cooks account and shared a link for CNBC download it and upload it to YouTube.

 

[anthogag]

Apple could be having difficulties with their modem design because they don't have a lab in Canada.

 

[capamac]

Not especially hard-hitting.
Almost strikes me as an advertisement. Did Apple pay CNBC for this piece?

 

[ElectricPotato]

Apple basically created ARM back in the Newton days

I always thought it started with Acorn Computers (Acorn RISC Machine, later Advanced RISC Machine).

 

[citysnaps]

Its nice to see how the amazing products we get to use are made.

Positive comments about Apple are frowned upon here.

Next time take a swing at Apple, perhaps claiming they don't innovate anymore. That's always a crowd-pleaser and you get forum cred as a bonus. A win-win!

 

[dominiongamma]

This is why Apple needs to get away from the super scripted product reveal events. Ternus is a much more engaging and passionate speaker when he's speaking from his head and not a script where he's receiving direction and multiple takes..

Apple is too comfortablable with pre screened questions, I miss the tech submits where Steve Jobs took questions from hosts and the responses were not scripted and no bs

 

[Boil]

What's mind-boggling to me is that Apple basically created ARM back in the Newton days, kept it alive in the iPod days, and popularized it with the iPhone and now it's allowed to power all the rival chips. I think Apple should have just bought them out.

I always thought it started with Acorn Computers (Acorn RISC Machine, later Advanced RISC Machine).

It did, dunno what @sherwinzadeh is smoking, the Newton came around about a decade later...? ;^p