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Hello! It's named RoadTrip! Griffin Technology gave a press release for their RoadTrip on August 12, 2004. The two products have somewhat similar functionality, in that, they are both FM radio transmitters. I don't see why Newer Technology would choose to name their product the RoadTrip. Griffin has a substantial lead time on the name with an established line of "trip accessories" - the iTrip FM transmitter for iPods and the iTripMINI for the iPod mini.
Griffin's product is also an original product where it's clear that the Newer Technology is just some gadget from a Taiwanese source.
It's bad enough that the two companies have an FM transmitter by the same name, but in case you didn't catch this similarity, I'll point it out to you.
I think this will lead to a lot of consumer confusion over the manufacturer of the product, even though they are obviously different devices. But the real problem lies within my technical observation of the NewerTechnology offering. Notice that it plugs into the cigarette lighter to draw power for the transmission. Notice that the other end goes into the headphone port on the iPod. Sounds goes from the iPod to the adapter end and the adapter transmits the audio to 107.7FM. There is no way I would plug my iPod into the cigarette lighter in this fashion. Especially into a port that is not used for power! When you start your car, you can often times, especially in the dry winter season, send a lot of volatage throughout your car. This is one of the number one reasons cell phones batteries die. People start their car with the car charger in their cellphone, just slightly surging it each time.
The Griffin RoadTrip also plugs into the cigarette lighter, but the power is roughted through the proper dock port, minmizing the situation I described above.
So look Newer, if you're gonna rebrand a product like the other arms of the former Newer Technology, at least name it something original!