I got my order in last night through AT&T's site but during the process it never gave me the option to buy Apple Care. Does anyone know if I can order it after the fact directly through Apple when the iPhone arrives?
They also later changed it and allowed you to always purchase AC+ within 30 days of shipment:
Buy it within 30 days of your iPhone purchase at Apple Retail (requires a Genius Bar appointment, inspection of the iPhone & proof of purchase). Your iPhone purchase date is the date we ship and charge you for your order.