No factory upgrades for non-retina MBP13?

[TRDGT4Writer]

As I was looking at the new Macbook Pros and the lonely non-retina pro, I was left wondering why hasn't Apple shown any love for the non-retina?

The tech is 3.5 years old and can't keep up with the newer rMBPs that have faster hardware. I know Apple will phase out the older MBP which would be a shame since it some fight left even though it has older Intel tech.

Any thoughts why they haven't upgraded the older tech?

 

[MushroomMan]

It would make no financial/strategic sense.

 

[SE43]

Not point to it at all. In fact I'm surprised they actually still have it on the store. Will soon to be removed I'm sure.

 

[maflynn]

Any thoughts why they haven't upgraded the older tech?

Because Apple is moving away from non-retina models and they're just letting what's out there whither on the vine. I don't see any reason why apple would update the non-retina models. The future is retina, pure and simple

 

[T5BRICK]

Any thoughts why they haven't upgraded the older tech?

People keep buying it, Apple doesn't have to do anything other than continue making it. I'm sure it'll go away eventually.

 

[Bending Pixels]

I really wouldn't be surprised if it goes bye bye at the next refresh (probably when OS X 10.11 is released - probably October)