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It's probably oleophobic, but it may also be the angle he is holding it relative to the light source. But also consider, that like the iPhone, fingerprints mostly disappear when you turn the display on.
 
It's probably oleophobic, but it may also be the angle he is holding it relative to the light source. But also consider, that like the iPhone, fingerprints mostly disappear when you turn the display on.

But on this video the watch itself is in specific angle to the light where you can see the display. I compared it to the older videos on youtube and the first version they showed had somekind of deep red display backround ( like the dark blue tone on the Air 2 ) and lots of fingerprints. Probably it wasn't the saphire glass at all on the previous keynote.
 
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