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No More 200MB limit on "Unlimited Data" for UK iPhone

I smiled lots when I read this earlier today, it helped pass the time until this place returned online.

I'm not surprised o2 claimed that their customers hardly used data connections, until recently it cost a small fortune due to their lack of data bundles.

A small amount of browsing easily swallowed up £10 in data charges for me last month.
 
Thats great. Almost makes me happy to switch to 02, however Matthew looks like he's caling us all a naughty word in the picture in that link. :p
 
"Customers find 'unlimited with limits' confusing" - eh that's maybe because it's a total contradiction! Did he seriously admit to that blatant stupid bit of marketing?
 
Does anyone know if this applies to the standard £7.50 p/m data bolt-on too, or just for the legit iphone tarrif?
 
This is good news, less to worry about if iphone wont connect to my universities wireless. as they require a certificate to be installed and im sure this cant be done with iPhone
 
I wonder how much was

a) Just O2s decision
b) In response to feedback
c) In response to pressure from Apple.

I only added the last one because I noticed there is no mention of unlimited data on any other phones on any of O2s tariffs.

My favourite bit from the article was this:

But while O2 says that average data usage on mobiles is just five megabits a month, its feedback showed that potential iPhone customers felt uncomfortable with having any limit.
Click to expand...

Which (reading between the lines) says to me that iPhone is (despite repeated claims from other manufacturers and naysayers) the first phone which makes proper use of the internet.
 
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