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No one but apple is selling the 8gb mba

N

Nychot

macrumors 6502a
Original poster
Aug 15, 2011
800
80
I bought the 2012 13" with 4gb from amazon and called to ask about the 8gb to exchange. They dont have it. Neither does best buy. Wonder why? Anyone know or have any ideas?.
 
The big demand is for the 8gb units...why give other retailers a cut when they don't have to?

Good business decision on apples part, IMO.....
 
The memory is soldered into the macbook airs and since apple probably has a lot of orders to fulfill, other vendors probably don't get priority.
 
glen e said:
The big demand is for the 8gb units...why give other retailers a cut when they don't have to?

Good business decision on apples part, IMO.....
Click to expand...

So.... You actually believe there is an Apple store everywhere in the world??? I see a few huge gaping holes in your business strategy there .... Just saying.

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The 8GB is a BTO option. The rationale is that your average user will not need/want the upgrade. Apple moves far more standard spec machines then BTO ones, much greater profit there. They stock the "ultimate" versions of thier machines for power apple users in store, most do not need it, but want the fastest and greatest apple has to offer .
 
MH01 said:
So.... You actually believe there is an Apple store everywhere in the world??? I see a few huge gaping holes in your business strategy there .... Just saying.

----------

The 8GB is a BTO option. The rationale is that your average user will not need/want the upgrade. Apple moves far more standard spec machines then BTO ones, much greater profit there. They stock the "ultimate" versions of thier machines for power apple users in store, most do not need it, but want the fastest and greatest apple has to offer .
Click to expand...

Enuf stores for this strategy to work...just sayin.....
 
glen e said:
Enuf stores for this strategy to work...just sayin.....
Click to expand...

If the USA is THE WORLD for you, sure champ.....

Apple makes for more on the base model, then these ultimate machines by sheer volume of sales.
 
MH01 said:
So.... You actually believe there is an Apple store everywhere in the world??? I see a few huge gaping holes in your business strategy there .... Just saying.

----------

The 8GB is a BTO option. The rationale is that your average user will not need/want the upgrade. Apple moves far more standard spec machines then BTO ones, much greater profit there. They stock the "ultimate" versions of thier machines for power apple users in store, most do not need it, but want the fastest and greatest apple has to offer .
Click to expand...

This....most of the people on macrumors order BTO, but most customers get what is in store.
 
B&H Apple Care Discount

@ hfg:

Thanks for posting the link to B&H. The discount of $150. off Apple Care is quite considerable.

Jerry
 
mattopotamus said:
This....most of the people on macrumors order BTO, but most customers get what is in store.
Click to expand...


You are right - I purchased a standard MB Air 2012 from the Apple Store and it contained 8GB - The Apple Store has 4 different MB Air models in stock, to include the 2Ghz Intel Core i7, with 8GB 1600 MHz DDR3 and a 512 GB SSD with 6 GB bus.

I did not have to custom order or BTO.
 
You can order customize mba in MacMall, stack with 3% discount from appleinsider. MacMall said they don't have those instock and will ship it later, but mine was shipped two days after I placed my order.

I got an Air with 1.8GHz 8GB ram and 256GB SSD.
 
wenyong88 said:
You can order customize mba in MacMall, stack with 3% discount from appleinsider. MacMall said they don't have those instock and will ship it later, but mine was shipped two days after I placed my order.

I got an Air with 1.8GHz 8GB ram and 256GB SSD.
Click to expand...

that is the route a lot of people have been taking to get the retina who have a 3-4 week wait time. Macmall is getting it to them in a week.
 
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