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While it's excessive for a status symbol, some money does go to a charitable cause:
The money that the government raises auctioning off plates goes to a fund that helps victims of car accidents.

Abu Dhabi has held five such auctions, selling 300 plates and raising an astonishing $56 million.

For the business savvy, there's an added attraction: it's a good investment.

"I have a number plate on my car, which was worth 35,000 (dirhams) four years ago," Al Mannaei said. "And I have an offer now for 400,000."
 
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